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AI transformation: 2025 predictions

Martech

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Chief Martec

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. 22% replaced their CRM. Note: 58% of the respondents were in B2B, 42% in B2C.) P.S. Please take on our gen AI survey for Martech for 2025 and get that bonus AI martech landscape.

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Maximizing your B2B paid media ROI with alternative platforms

Martech

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns.

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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. Table of Contents What is a CRM for ecommerce?

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The Litmus Team’s Top Email Tips for 2025

Litmus

You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms. People are always asking, Well, this is great for B2B but what about B2C? Draft email copy from scratch.

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AI is poised to disrupt the world of martech vendors and users

Martech

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services. Would you go all DIY?

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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

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