Remove 2025 Remove Branding Remove Key Performance Indicator
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

companies, findings highlight critical trends shaping marketings strategic direction in 2025. Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. Customer retention and brand value metrics hit two-year lows. in Spring 2024) 8.5%

Transform 130
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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). More brands are investing in inclusive marketing.

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High-Performing Social Media Content Strategy (2025)

SocialPilot

As of February 2025, 5.24 And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress.

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Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency

Power Digital Marketing

Whether your objective is to raise brand awareness, generate leads, or drive conversions, clarity around your campaign’s primary focus is crucial. It’s also important to set measurable KPIs (Key Performance Indicators) that align with your business goals. Staying current is essential to stay competitive.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.  It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

Analytics 105
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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? The thing is, most successful brands don’t choose one over the other.

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 87