Litmus

DECEMBER 2, 2024

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Email campaign planning template One centralized place where campaign information lives is valuable for all email marketing programs.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

MAY 13, 2025

In our 2025 State of Marketing report , 57% of marketers surveyed plan to maintain or increase their investment in Reddit, and 8% plan to start using it for the first time. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

Copywriting 78

Copywriting Marketers Marketing User-Generated 78

Buffer Marketing

APRIL 22, 2025

Try to shoot in places that get good sunlight, like directly in front of a window. And while you can just place your camera on a stack of books, a tripod can be handy to get the right angle. Tweak it to fit your niche so it doesn’t feel out of place. 💡 Learn more : Social Media SEO in 2025 2.

Video Marketing 79

Video Marketing Social Media Marketing Marketers Marketing 79

Buffer Marketing

JULY 10, 2025

I would recommend not cluttering your precious bio space with five links and instead using a link-in-bio tool like Buffer’s Start Page to have all your important links in one place. Use copywriting formulas and power words to stop the scroll and tempt people to click to the next slide.

User-Generated 71

User-Generated Marketers Marketing Analytics 71

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. Dont give up. Keep experimenting! says Jorgensen.

Social Media Marketing 116

Social Media Marketing Transform Marketers Marketing 116

Hubspot Marketing

JUNE 30, 2025

Clear copywriting and editing skills. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025. BA/BS is a plus, but is not required.

Management 112

Management Inbound Marketing Marketers Marketing 112

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. 14 min read Ahh, the funnel. Get started with a free 14-day trial today.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

OCTOBER 21, 2024

According to the Class of 2025 Big Dreams, Bigger Challenges Report from Handshake , 63% of upcoming graduates revealed that competition for employment contributes to feelings of pessimism. When I wanted to learn about early career and university recruiting, LinkedIn Learning was one of the first places I went. Copywriting?

Gen Z 109

Gen Z Copywriting Influencer Marketing Education 109

Hubspot Marketing

MAY 20, 2025

And the vast majority of marketers responding to our 2025 Marketing Trends Survey say that AI is making a significant impact on their work, to the tune of nearly 80%. While she usually uses it in an accounting context because thats her zone of genius, Ive found it applies in so many other places including AI.

Thought Leadership 123

Thought Leadership Energy User-Generated Copywriting 123

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. If youre at all hesitant about using AI tools to help draft social content, alt text is a low-risk place to start. It makes teams faster and more agile. That means theyre well set up to use AI tools safely.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Backlinko

MAY 12, 2025

Planable Best for marketing teams that need a centralized hub to collaborate on all types of content Pricing: Starts at $39 per month; free plan available (limited to 50 posts) Planable is a tool built for social media teams to plan, collaborate on, and schedule content together all in one place.

Management 60

Management CRM Price Analytics 60

Buffer Marketing

JANUARY 15, 2024

Good B2B content builds a unique brand voice Rachael Pilcher , a freelance B2B SaaS conversion copywriter, thinks great B2B content has a unique brand voice.    Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025.

Copywriting 140

Copywriting PR SEO Content Marketing 140

Buffer Marketing

MARCH 12, 2025

As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 But you need to have a minimum spend commitment to reach that CPM and there’s overall less flexibility in changing your budget and targeting once you place the ads. Average Instagram cost per click (CPC) $1.36

Advertisers 115

Advertisers Advertising Management Logistics 115

Digital Marketer

OCTOBER 24, 2022

will be fully remote by 2025. And that’s because unlike in many other fields, people looking for talent in this space don’t place nearly as much importance on having decades of experience or years of formal training on your resume. But these roles don’t look the way they used to. million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketers Marketing 81

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). In the example below, the company uses a landing page to promote its Inspire 2025 conference. B - Strong copywriting that describes your offer and benefits in as few words as possible. Landing pages can be any length.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. Statista) 29% of people register for webinars on the same day they take place. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

OCTOBER 24, 2023

15 Examples of Machine Learning and Marketing Forrester forecasts that nearly 100% of enterprises will be implementing some form of AI by 2025. It extracts data from different sources, such as emails, surveys, and posts, and visualizes customer feedback in one place.

User-Generated 139

User-Generated Price Retail Marketers 139

Buffer Marketing

JANUARY 15, 2024

Good B2B content builds a unique brand voice Rachael Pilcher , a freelance B2B SaaS conversion copywriter, thinks great B2B content has a unique brand voice.    Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025.

Copywriting 87

Copywriting PR SEO Content Marketing 87

Animalz blog

MARCH 13, 2025

So I think you should like bookmark, you know, three big campaigns for 2025, but you should only be focusing on the one that you’re gonna launch in March, or, you know, three months from now, you shouldn’t be [00:10:00] thinking about the one you’re gonna do this summer yet. Tim Metz: Yeah, that, that’s really nice.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Duct Tape Marketing

AUGUST 8, 2019

Fast forward two years and I had grown my digital marketing business to a fairly successful place with a monthly average of eight small business clients (i.e. For example, if I needed a copywriter, there are recommended providers for that. They make it so easy! Before Joining the Network. on retainer and several other one-off projects.

Marketers 68

Marketers Marketing Price SEO 68

Sprout Social

APRIL 6, 2023

By asking a series of qualifying questions, you can route users to the best place for them to find the information they want. In the case of an airline, between departures, arrivals, potential seating upgrades and a myriad of places to purchase tickets from, there is an almost infinite number of combinations for customer interactions.

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9 and and 45:08 soon to be dm2 do.ai

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Unbounce

JULY 25, 2023

Well, certainly the latest thinking, and if I use The Economist for example, they’re predicting that in 2025, as many of 15% of American jobs could be lost to AI. 00:05:44] Garrett: Yeah, I think that like, with where AI is right now, it’s still at a place where humans are essential, right? So that was copywriting.

Marketers 52

Marketers Marketing Transform User-Generated 52

Unbounce

JULY 25, 2023

Well, certainly the latest thinking, and if I use The Economist for example, they’re predicting that in 2025, as many of 15% of American jobs could be lost to AI. 00:05:44] Garrett: Yeah, I think that like, with where AI is right now, it’s still at a place where humans are essential, right? So that was copywriting.

Marketers 52

Marketers Marketing Transform User-Generated 52

Martech

APRIL 25, 2025

Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? Use the scroll wisely There are some emails I willingly scroll through a travel app, for example, sends out the occasional “Here’s why you should visit this place you probably never thought to visit” emails.

Copywriting 111

Copywriting Email Marketing Promotion Place 111

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding 114

Branding User-Generated Price eCommerce 114

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? Maybe jt’s not passing that customer data along to the right places.

Retail 117

Retail Copywriting eCommerce CRM 117

Duct Tape Marketing

APRIL 2, 2025

Carlos Gil (02:10.335) to a 2025 reader honestly than in 2019 when I wrote it. So you have all this noise that's taking place every single day. So, so how, how do people kind of balance that idea that I now need to be more places with like a full, you know, full range of content as well as, you know, I 100 % agree, own your own data.

Marketers 63

Marketers Marketing Branding Communications 63

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. Your target market may include students, businesses that need help sending professional documents and emails, and freelance copywriters. The copy taps into what motivated users to sign up in the first place: grow on YouTube and earn an income.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Orbit Media Studios

APRIL 7, 2025

Along with the <title> tag, this is the most important place to use the primary keyphrase. Social sharing buttons Make it easy to share by putting your share buttons in several places. 2025: Make sure there is something of visual interest at every scroll depth on every post. That starts at the top. They add information.

Marketers 98

Marketers Marketing Place Analytics 98

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding 53

Branding User-Generated Price eCommerce 53

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. Gotta say our guide to landing page copywriting is a great place to learn how to exactly pull that off. Updated on December 1, 2024.

Gen Z 98

Gen Z Copywriting SEO Analytics 98