Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

CRM

Hubspot Marketing

JULY 25, 2025

Modern CRM systems are game-changers for call centers, turning what could be overwhelming customer interactions into smooth, efficient experiences. BTW: Did you know, Santagostino, a healthcare company operating in Italy, grew their customer base 9x larger to 830,000 contacts by implementing HubSpot’s CRM and Marketing tools ?

CRM

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analytics

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. How it helps you Your marketing emails are full of valuable content.

CRM

Hubspot Marketing

JULY 11, 2025

Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays. Read on to find the best hotel CRM software for your properties. Table of Contents What is a CRM for hotels?

CRM

Martech

JANUARY 8, 2025

Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. Marketers can step in by making sure your team is equipped with the right tools and knows how to use them. Dig deeper: How to align sales and marketing for revenue growth 2. This isnt just a sales problem, either.

CRM

Hubspot Marketing

JULY 8, 2025

That's where restaurant CRM software becomes your secret weapon. So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences. Let's look at the best restaurant CRM solutions available in 2025.

CRM

Hubspot Marketing

JULY 16, 2025

billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. We'll explore comparison tables, implementation guides, and frequently asked questions to help you choose the perfect CRM for your social media business.

CRM

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. This means radical changes in the martech stack. Would you go all DIY?

CRM

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. Quick Takeaways CRM platforms are designed with powerful capabilities that let organizations monitor and analyze customer data. What is Customer Relationship Management (CRM)?

CRM

Hubspot Marketing

JULY 14, 2025

A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth. This comprehensive comparison examines the top CRM solutions for retail businesses, including detailed feature breakdowns, pricing analysis, and implementation guidance.

Retail

Marketing Insider Group

JULY 28, 2025

In 2025, social media automation tools are essential. Integration with CRM and calendar tools keeps your team aligned. Plus, Sprinklr ties directly into ads and CRM, so you can prove social ROI without manual reporting. CRM link-up ties social leads and conversations back to your sales pipeline. Image source Falcon.io

CRM

Hubspot Marketing

JULY 8, 2025

The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. Without the right CRM, you risk losing potential members, struggling with retention, and missing growth opportunities. Table of Contents What is a CRM for fitness businesses?

CRM

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

CRM

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. trillion USB sticks.

Transform

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing

Martech

SEPTEMBER 6, 2024

Dig deeper: What does ‘better data quality’ mean for marketers? The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors.

CRM

Hubspot Marketing

JULY 15, 2025

That’s where Customer Relationship Management (CRM) software comes in. Purpose-built CRMs for legal businesses offer centralized platforms to track client communications, automate intake processes, manage documents securely, and ensure compliance with industry standards. Table of Contents What is a CRM for legal businesses?

Law

Chief Martec

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. 31% replaced their core marketing automation platform. 22% replaced their CRM. More details to follow. Take the survey here. Thank you! (As 21% replaced their CDP.

B2C

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.

Gen Z

Hubspot Marketing

JULY 31, 2025

With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors.

Education

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C

Lusha

AUGUST 10, 2025

This comprehensive analysis examines the top sales prospecting tools for 2025, evaluating them across the criteria that actually matter: data accuracy, AI capabilities, compliance standards, and real-world performance. billion by 2025. Modern AI goes beyond simple lead scoring.

CRM

Hubspot Marketing

JULY 28, 2025

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Unlike generic CRM systems, cleaning companies need platforms that accommodate mobile crews, on-the-go updates, and repeat customer interactions.

CRM

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement.

CRM

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. What does this mean for marketers and marketing operations professionals who lead the martech orchestra today?

CRM

Hubspot Marketing

JULY 10, 2025

Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. Table of Contents What is a CRM for ecommerce?

eCommerce

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Why we care. Processing.

eCommerce

Customers.ai

NOVEMBER 25, 2024

Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce. Here’s how these integrations turn a good strategy into an unstoppable one.

eCommerce

Lusha

AUGUST 10, 2025

This comprehensive analysis examines the top sales prospecting tools for 2025, evaluating them across the criteria that actually matter: data accuracy, AI capabilities, compliance standards, and real-world performance. billion by 2025. Modern AI goes beyond simple lead scoring.

CRM

Sprout Social

MARCH 27, 2025

Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team. Its Smart Inbox simplifies social interactions, while robust reporting and CRM integrations help teams prove ROI and align social with broader business goals.

Analytics

Hubspot Marketing

JULY 10, 2025

A specialized CRM system helps consulting firms organize client data, automate follow-ups, track project progress, and deliver personalized experiences that win and retain high-value clients. Consulting firms using CRM software report 45% more qualified leads and significantly improved client retention rates.

CRM

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. Data as the foundation for strategy In todays volatile market, data isnt just an operational tool its a strategic imperative.

Millennials

Lusha

AUGUST 11, 2025

The quality of your B2B leads database directly determines the success of your sales and marketing efforts. In 2025, with buyers completing 75% of their purchasing journey before engaging with sales teams, having access to accurate, verified contact data isn’t just advantageous—it’s essential for revenue growth.

Price