SmartBrief - Marketing

NOVEMBER 19, 2024

Looking ahead, 2025 will be a year of “hype” normalization. Here are four trends I believe are key to utilizing this emerging technology to create long-term success in 2025: Intelligence-driven decision making Powered by augmented data and intelligence, 2025 will be the year of smart decision-making. trillion by 2032.

User-Generated

Sprout Social

JANUARY 24, 2025

From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m. Great, grab a cuppa, get comfortable and together we can make 2025 our best year yet: 1. Sign Up for UK Index Insights Webinar Sorted?

Entertainment

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Delivering personalized experiences at scale with AI. Save your spot here!

Retail

Hootsuite

NOVEMBER 4, 2024

Behavior analysis can also help you understand how social media impacts your customer journey. The best social media audience analysis tools for 2025 You’ll need some tools to access all the data points required for a solid social media audience analysis. When and how is your audience most likely to engage? Try it free today.

Analytics

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

Retail

Martech

MAY 6, 2025

But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector. We also saw the problems of data integration in our 2025 State of Your Stack Survey.) Processing.

Transform

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. which means businesses can connect with potential customers much earlier in their search journey. The event made it clear that AI isnt just an assistant anymore. Processing.

Transform

Martech

JULY 17, 2025

Let’s dig into the most impactful HubSpot updates for June 2025. How it helps you Instead of manually piecing together stages in your funnel, Journey Paths automatically reveal your most frequent conversion routes, drop-off points, and behavioral trends. That means: Cleaner records. Fewer sync issues. Service requests.

CRM

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertisers

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Real customer journeys look more like chaos theory than flowcharts. More customer journey maps.

Finance

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Connecting the customer journey. A CMS is central to marketing success, connecting workflows and all stages of the customer journey.

SEO

Martech

DECEMBER 20, 2024

The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Email: Business email address Sign me up! Processing.

Retail

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. The post The 14 best HubSpot updates from January 2025 appeared first on MarTech. Processing.

CRM

Sprout Social

DECEMBER 16, 2024

During these virtual events, we bring our customers up to speed on our most impactful, highly-requested product updates and breakthroughs so they can stay a beat ahead on the latest in social innovation. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives.

Product

Hubspot Marketing

JULY 14, 2025

A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth. Document your current customer journey from initial contact through purchase and post-sale service. Step 2: Identify must-have features.

Retail

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. The Modern Customer Journey Todays customer journey is anything but linear.

Digital Marketing

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Explore trends now The post The Litmus Teams Top Email Tips for 2025 appeared first on Litmus. Of course, we cant forget about the AI in the room. Youll break your calculator. Learn which trends to adopt and why.

B2C

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertisers

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Customer Journey Mapping Tool Customers.ai Customer Journey Mapping & Visitor Tracking Tool Best for: Marketers seeking to visualize and optimize the customer journey.

eCommerce

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? In 2025, it will be the smaller influencers time to shine.

Social Media Marketing

Hubspot Marketing

JULY 25, 2025

These powerful platforms automatically capture every call detail, instantly pull up customer history when calls come in, and help supervisors track team performance without hovering over shoulders.

CRM

Martech

FEBRUARY 21, 2025

With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up!

Marketing Mix

Hubspot Marketing

JULY 8, 2025

Let's look at the best restaurant CRM solutions available in 2025. Best CRMs for Restaurants at a Glance Best CRM Software for Restaurant Businesses Finding the right CRM can transform how you connect with customers and grow your business. Here are our top solutions for restaurants in 2025: 1.

CRM

Martech

APRIL 8, 2025

When customers have a specific intent on a website, 43% go straight to the search bar. Businesses must invest in a robust, unified search experience that connects all customer journey touchpoints. Location-aware search is a tool that can significantly enhance the customer experience. 21, 2024 and Nov.

Customer

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. Another 90% say creator content yields stronger engagement and 83% link it to more conversions.

Gen Z

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. By 2025, this number is 30-40 or more, especially in technical B2B niches. In the past, marketers expected an average of eight to 10 touchpoints before a conversion.

Thought Leadership

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web.

Transform

Hubspot Marketing

JULY 16, 2025

Unified social media management: HubSpot's Marketing Hub provides comprehensive social media scheduling, monitoring, and analytics tools that connect directly to your CRM, enabling seamless tracking of social interactions and their impact on customer relationships.

CRM

Hootsuite

FEBRUARY 7, 2025

Below, well share his tips and a complete step-by-step guide on how to boost your Reels to maximize success in 2025. Easily customize them in Canva, and take your Reels game to the next level today. The goal of asking these questions is to learn about the customer journey. Why did you start working with us?

Advertisers

Martech

MARCH 27, 2025

OfferFit recommends individualized, cross-channel customer journeys in partnership with customer engagement solutions like Braze. OfferFits AI technology can personalize more than 100 characteristics within an email to promote new customer signups or optimize reactivation campaigns for inactive users. Processing.

Customer Journey

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce