Buffer Marketing

FEBRUARY 18, 2025

So, let’s dive into the events you’ll want on your calendar for 2025. What to expect: Sessions on content marketing, platform algorithms, and engagement strategies to drive conversions. Interactive workshops on influencer marketing, agency growth, and AI in social media.

Social Media Marketing 111

Social Media Marketing Price Energy Influencer Marketing 111

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 132

Gen Z Transform User-Generated Analytics 132

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketers Marketing 94

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Buffer Marketing

FEBRUARY 6, 2025

After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services. It can be a product page or some more info about your business.

SEO 115

SEO Real Estate User-Generated Promotion 115

Sprout Social

JUNE 18, 2025

According to Sprout’s Q2 2025 Pulse Survey results, Gen X social media habits are practical and heavily shaped by their hybrid media upbringing. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. On average, Gen X spends about 1.5

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

Businesses Grow

JUNE 23, 2025

It seems like influence and influencers are in the news a lot these days, and I’d like to interrupt the constant flow of AI news to poke my head in here and bring us back to a crucial marketing reality — the age of influencer marketing is just beginning, and AI will actually make it more important.

Influencer Marketing 66

Influencer Marketing Marketers Marketing Advertisers 66

Sprout Social

JULY 1, 2025

Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

Branding 89

Branding Fashion Food Gen Z 89

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Generative AI: Revolutionizing Creative Production 4.

Market Trends 69

Market Trends CMO Transform Influencer Marketing 69

Hootsuite

NOVEMBER 7, 2024

It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. They stick with that brand even when alternative suppliers or products may be cheaper or more easily accessible. Early positive experiences with your brand and product.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 123

Influencer Marketing Place Analytics Advertisers 123

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

Influencer Marketing 81

Influencer Marketing Transform Marketers Marketing 81

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube influencer statistics Considering working with influencers on YouTube? Discover top statistics surrounding YouTube influencer marketing.

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertisers 67

Advertisers Advertising Law User-Generated 67

Sprout Social

JULY 7, 2025

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. That’s where this blog comes in.

Food 71

Food Gen Z Health Influencer Marketing 71

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 81

Gen Z Millennials Social Media Marketing User-Generated 81

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Where do they live?

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Pro tip : Write out a mission statement for each network.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Hubspot Marketing

JUNE 10, 2025

So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy. 37% say there isn’t investment or they’re unsure if there is.

Fashion 112

Fashion Marketers Marketing Advertisers 112

illumin

APRIL 9, 2025

Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Garett is a founder and partner at Quark Baby, a company that offers innovative consumer products for modern parents.

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertisers 52

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The post Social media ROI statistics marketers need to know in 2025 appeared first on Sprout Social.

Gen Z 85

Gen Z Social Media Marketing Transform Marketers 85

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? And engagement is crucial for influencer marketers.

Social Media Marketing 98

Social Media Marketing User-Generated Influencer Marketing Customer Journey 98

Buffer Marketing

APRIL 21, 2025

That's good news, whether you want to engage in brand partnerships or sell your own products and merch. Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing. So, promoting a brand's products or services is another great way to make money on TikTok.

Affiliate Marketing 98

Affiliate Marketing Promotion User-Generated Product 98

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. 97,000+ words of auto‑generated product descriptions and 8,300+ avatar movements In just 26 compared to a full 6 hour session of his in-person streams.

Non-Profit 188

Non-Profit User-Generated Transform Education 188

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

The Drum

JUNE 13, 2025

Once upon a time, influencer marketing was all about star power. Brands turned to celebrity clout to sell products. In 2025, fame is no longer the golden ticket. The influencer landscape today is less about glossy perfection and more about relatability. The formula was simple: big names + big budgets = big impact.

Influencer Marketing 105

Influencer Marketing Branding Product Marketing 105

Sprout Social

JULY 3, 2025

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. Top 10 fashion influencers in Australia (quick picks) Nicole Warne (@nicolewarne) Source: Instagram Instagram: 2.3M Take the product tour. TikTok: 70.8K

Fashion 98

Fashion Gen Z Branding Influencer Marketing 98

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing 52

Influencer Marketing Marketers Marketing Advertisers 52

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. Marketers should focus predominantly on the 2534 age group. billion (AU$7.5

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. We could see that email marketing was our saving grace. The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey.

CMO 129

CMO Email Marketing Influencer Marketing Promotion 129

Buffer Marketing

DECEMBER 6, 2024

I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). Is 2025 your year of growth as a creator? However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Define your budget or pricing.

Influencer Marketing 101

Influencer Marketing Energy Price Promotion 101

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 57

User-Generated Influencer Marketing SEO Marketers 57

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. Nearly one in three consumers now use social to both discover and buy products.

Gen Z 89

Gen Z Millennials User-Generated Influencer Marketing 89

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 66

Gen Z Transform Fashion Food 66

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145