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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

companies, findings highlight critical trends shaping marketings strategic direction in 2025. improvement in sales productivity (up from 5.1% Despite these gains, marketing still plays a limited role in critical strategic domains such as revenue growth, product/service innovation, and market selection. in Spring 2024) 8.5%

Transform 130
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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report. 5 Inclusive Marketing Trends to Pay Attention To in 2025 1. And so if you are a brand and you have a product that you want people to buy, you need those people.

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High-Performing Social Media Content Strategy (2025)

SocialPilot

As of February 2025, 5.24 This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. Winning strategies in 2025 are built on how people interact, why they engage, and what triggers action.

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How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

Growing from a PDF to a Massive Newsletter I had an idea creating a product that makes business news captivating and memorable. Instead, you need to niche down and provide a product readers cant get anywhere else. The real key to creating an unmissable newsletter is solving a specific, meaningful problem for your audience.

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The same Pulse Survey found that 20% of consumers will use YouTube Shopping to make purchases in 2025. We dont need to be prescriptive about how to use the product, but rather inspire.

Gen Z 86
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

Emplifi Emplifi is a collection of analytics tools that includes all the fundamental resources you might need — tracking multiple profiles, key performance indicators, competitive intelligence, and automated reports.   Price : Starts at $800 per month. Map your mentions to a world map.

Analytics 106
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Are you ready for retail media advertising? What you need to know in 2025

illumin

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. growth predicted for overall digital ad spending. How do you measure retail media success?

Retail 52