Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone.

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Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target audiences. Young is going all-in on personality-led content in 2025.

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Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Processing. revenue decline.

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Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The main message for marketers is to bring everything together. Instead, marketers should continue to diversify across multiple digital and physical touchpoints, and support a range of delivery methods. Dont expect a sea change in what customers expect.

Customer

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends

Hubspot Marketing

JULY 17, 2025

and similar AI competitors, I'm convinced 2025 will be the year AI goes from “cool tool” to “fundamental infrastructure.” Here are my six predictions, as well as tactical steps marketers can take to stay ahead. AI Predictions That Will Change Marketing 1. Many marketing tools can now be built in minutes using AI.

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Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m.

Entertainment

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

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The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

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Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. So, how can financial brands stay ahead?

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Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. So, how can financial brands stay ahead?

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Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025.

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Martech

JANUARY 14, 2025

Froggatt said marketers and agencies will go back to basics and implement strict testing regimes, media mix modeling, and impact assessments. Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge.

Advertisers

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. As they do, their impact is fundamentally transforming what we market and why.

Gen Z

ConsumerTalk

OCTOBER 30, 2024

Ice Cream and Novelties Marketing Strategies for 2025 As we approach 2025, the ice cream and novelties industry is poised for exciting transformations. With evolving consumer preferences and technological advancements, businesses in this sector must adapt their marketing strategies to stay competitive.

Marketing Strategy

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Theres also AI outpainting, which lets marketers expand video frames to create more immersive, dramatic content. The event made it clear that AI isnt just an assistant anymore.

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Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. Ive been waking up at 5 a.m.

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OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. AI is no longer a nice-to-have; its officially the backbone of smart marketing. AI is HereAre You Ready? They want proof.

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Martech

MAY 6, 2025

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For marketing and marketing operations leaders, the report is more than a census of tools and a list of how AI is changing your world.

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Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Martech

DECEMBER 2, 2024

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Marketing takes the blame. Think of causal AI as a GPS for marketing. The result?

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Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. trillion USB sticks.

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Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

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Martech

JANUARY 3, 2025

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. The post Will AI agents conduct the martech orchestra in 2025? Let me break that down. Processing.

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Businesses Grow

DECEMBER 4, 2024

Keith Jennings was a beta reader for my new book Audacious: How Humans Win in an AI Marketing World (coming Feb 2025!). This prompted us to devote his final episode to a discussion of career transformation. Three Questions That Transform Your Career appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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