Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. As of early 2024, X has 429 million users worldwide. year-over-year, with users spending an average of 30.9

Non-Profit

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. But what does it mean to be bold?

Branding

Whos Mailing What

JUNE 13, 2025

INDUSTRY INSIGHTS The Future of Direct Mail: How AI Is Revolutionizing Print Marketing AI helps brands make every mail piece count with timely, relevant messages that feel personal and drive winning results. Why direct mail still works in 2025 Every new brand is shifting towards screens and going digital.

Direct Mail

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. With a few standard plugins, WordPress users can customize their dashboard to include a number of important scoring metrics.

Analytics

Hubspot Marketing

JULY 7, 2025

I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. Graphics generation and iteration. The new ChatGPT equation for AI-savvy marketers is this: deep research + your brand standards + o3-generated prompt + in-app editing = full graphics pipeline.

User-Generated

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. Grab Attention with Short-Form Videos Effort Impact Budget Moderate High Free to low Short-form video is hands down the best marketing idea for small business owners in 2025. Take Edeles Candles, for example.

Marketers

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z

Backlinko

MAY 31, 2025

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. Since Notion is free for up to 10 users in a workspace, its a good option for lean teams.

User-Generated

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z

Spiralytics

MAY 2, 2025

As businesses rely more on data-driven decision-making in 2025, the demand for clear, intuitive, and interactive visualizations continues to grow. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals.

Transform

SocialPilot

FEBRUARY 13, 2025

Now, the question of all times: are hashtags still relevant in 2025? Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories.

Social Media Marketing

SocialPilot

JULY 16, 2025

The LinkedIn Benchmarks 2025 Report by Socialinsider shows that the multi-image carousels have the highest average engagement rate of 6.60%, surpassing all other content forms. Increased Brand Visibility and Lead Generation Businesses can also create LinkedIn carousel ad campaigns to demonstrate their expertise without hard-selling.

Thought Leadership

Backlinko

MAY 12, 2025

Useful resource: Step-By-Step Content Marketing Plan Template Pros & Cons Pros Cons Use AI assistant to draft tailored post captions for different social media platforms Analytics doesnt support creator accounts for Instagram and LinkedIn; its limited to business pages Manage comments and replies from one dashboard 2.

Management

SocialPilot

MARCH 10, 2025

Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Meme marketing slides past consumer defenses and fosters authentic connections.

Gen Z

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

User-Generated

Spiralytics

AUGUST 10, 2025

As businesses rely more on data-driven decision-making in 2025, the demand for clear, intuitive, and interactive visualizations continues to grow. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals.

Transform

Buffer Marketing

JULY 29, 2025

Whatever your strategy is, you can mix-and-match tools from this list to bring your social media marketing plan to life. Hootsuite Best social media marketing tool for combining social media management with social listening  Source Free plan/trial available : No free plans. Let’s get into it.

Social Media Marketing

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Does this mean it’s time to abandon keywords in 2020?

Marketing Strategy

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links. Approximately 928.5

Gen Z

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Digital Marketing

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Your marketing goals and objectives must align with the overall goals of your business. million for the previous “generation x”.

Market Trends

Sprout Social

JUNE 11, 2024

It supports recruitment Starting in 2025, there’ll be fewer high school graduates in the United States, a trend known as the enrollment cliff. Our office uses an integrated marketing plan every year, and we map that directly to the College’s strategic direction,” explains Grimes.

Education

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Video Marketing

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. And it’s not just a passing trend, as 43% of these marketers plan to increase their budget for an online chat as a conversational delivery channel.

Conversational Marketing

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Telemarketing

Digital Marketer

MAY 26, 2023

Do you know AI is revolutionizing businesses and their marketing plans? Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes.

Digital Marketing

Bannerflow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan.

Advertisers

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1 This is a testament to the power of monetizing knowledge.

Affiliate Marketing

Hootsuite

AUGUST 16, 2023

74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. Source: Similarweb Chat GPT reached 100 million users faster than any other app. will use generative AI by 2024.

Marketing Plan

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers

Exposure Ninja

MAY 23, 2025

Outperforming your competition in 2025 demands more than dabbling in a couple of marketing channels or blindly following the latest trends. It requires a sharp, cohesive, data-driven digital marketing strategy tailored to your specific business goals. This is the year that you build a marketing strategy for your business.

Digital Marketing