Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Publicis expects the acquisition to strengthen its first-party data stack and enhance its ability to deliver personalized marketing services at scale while respecting privacy. billion profiles.

Advertising 75

Advertising Advertisers User-Generated Influencer Marketing 75

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 70

Gen Z Fashion User-Generated Digital Marketing 70

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. Data is certainly powerful.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Customers.ai

OCTOBER 15, 2024

As we head toward 2025, we want to look at what visitor tracking is and what marketers need to know to be successful. At its core, visitor tracking can be defined as the process of identifying and monitoring the actions of users on a website, capturing details such as page views, session duration, and interactions.

Shipping 59

Shipping User-Generated eCommerce Analytics 59

Use Insider

MARCH 7, 2025

These tools include: Send-Time Optimization and Next-Best Channel Selection, which analyze user behavior to determine the optimal send times and channels for each message. Using this new approach NA-KD generated a 25% increase in customer lifetime value (CLTV) and a 72x ROI in 12 months.

eCommerce 59

eCommerce Customer Journey User-Generated Price 59

SocialPilot

FEBRUARY 23, 2025

Then, post it publicly, turning a frustrated user into a satisfied one while helping other potential customers. Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. The best part? With so many options available, finding the perfect fit can be overwhelming.

Marketers 64

Marketers Marketing Real Estate Management 64

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Customers.ai

OCTOBER 15, 2024

As we head toward 2025, we want to look at what visitor tracking is and what marketers need to know to be successful. At its core, visitor tracking can be defined as the process of identifying and monitoring the actions of users on a website, capturing details such as page views, session duration, and interactions.

Shipping 52

Shipping User-Generated eCommerce Analytics 52

Unbounce

JANUARY 23, 2025

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price 52

Price User-Generated Shipping eBook 52

Martech

APRIL 3, 2023

You create a chatbot with a messaging framework that includes responses to common objections, personalized product recommendations and solutions to common pain points based on the user’s needs. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

Conversational Marketing 131

Conversational Marketing Real Estate Marketers Marketing 131

Customers.ai

OCTOBER 29, 2024

Best Email Capture Software for 2025 (Reviewed) We’ve talked about what email capture software is and why it’s important to have in your ecommerce toolset — now, let’s check out the best tools available. Here’s what real users have to say: Ease of Use : Many users appreciate how intuitive the platform is.

eCommerce 64

eCommerce Price User-Generated CRM 64

Customers.ai

OCTOBER 29, 2024

Best Email Capture Software for 2025 (Reviewed) We’ve talked about what email capture software is and why it’s important to have in your ecommerce toolset — now, let’s check out the best tools available. Here’s what real users have to say: Ease of Use : Many users appreciate how intuitive the platform is.

eCommerce 76

eCommerce Price User-Generated CRM 76