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Australian social media demographics to inform your strategy

Sprout Social

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 75
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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail 98
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LinkedIn statistics marketers should know in 2023

Sprout Social

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% LinkedIn advertising and marketing statistics 11. billion by 2026.

Gen Z 145
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119
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Why the media industry embraces martech transformation to win over consumers

Martech

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. with 188,050,000 users.

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Why we care about B2B marketing: A guide for marketers

Martech

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. trillion by 2026. More efficient programmatic advertising. Artificial intelligence completely revamps media buying and programmatic advertising through this process.

B2C 124