Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 128

B2C Marketing Automation Platform Gen Z Whitepaper 128

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of all internet traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. 67 : Percentage of soccer fans who think brands are more appealing when they participate in sports sponsorships versus 52% of the general population. This is why the marketers are out in force.

Health 117

Health Marketing Marketers Advertising 117

Martech

APRIL 8, 2024

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Q: So I see how this can aid B2C marketers, but what about B2B?

B2C 123

B2C Thought Leadership User-Generated Advertising 123

Martech

AUGUST 3, 2022

Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. That’s the kind of unique reach brands want.

Retail 121

Retail Shoppers Advertising Advertisers 121

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 trillion 2022 $5.29

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Martech

AUGUST 23, 2023

Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Despite this, RMNs are still in their early stages and there are many challenges for brands and retailers to overcome.

Retail 97

Retail Branding Shoppers Advertising 97

Martech

DECEMBER 7, 2022

Every type of transaction (B2B, B2C, C2C, etc.) Tack on popular draws like free shipping, or the benefits and perks that come with online membership programs like Amazon Prime, and it’s not difficult to envision a future in which ecommerce dominates; by 2026, it will make up close to a third (31 percent) of all sales in the US.

eCommerce 112

eCommerce Shoppers Retail Shipping 112

Animalz blog

MARCH 20, 2025

“We’re trying to use it to analyze writing samples and really using that to help us build out a brand voice guide.” “There are increasingly examples of founders or co-founders or even execs of B2B companies who are stepping into that more personal brand space.” “Content is the product. Um, and then.

B2C 67

B2C Education Product Branding 67

Faraday

OCTOBER 19, 2021

Today we're thrilled to announce the launch of our agency partnership program, empowering more brands to grow faster and get closer to their customers with responsible data and ethical AI. The program is meant to better position agencies to capture a portion of the $20 billion in spend on AI expected by 2026 in retail.

Transform 52

Transform B2C Retail Price 52

Rock Content

JUNE 3, 2024

B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. You simply allow your website or virtual storefront to grow along with your brand. According to eMarketer, up to 24 percent of retail sales are likely to be ecommerce sales by 2026. Consider dropshipping.

eCommerce 52

eCommerce Shipping Price Retail 52

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertisers 52

Advertisers Advertising Retail Shoppers 52