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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. But AI agents are far from the only thing changing. Email: Business email address Sign me up!

Retail 110
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How to market your brand to budget-conscious prospects

Hubspot Marketing

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. But don’t overlook your consumers’ desire to align their identity to your brand, says Jason Hennessey , CEO of Hennessey Digital.

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Why 2025 is the year for martech optimization, not expansion

Martech

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. The tool generated 1.2

Transform 112
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AI adoption accelerating, but many fall behind: IAB report

Martech

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Brands, however, remain cautious. However, many brands still struggle with integrating AI into their planning processes, limiting its full potential.

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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The shift will make the connection between brands and consumers more seamless and intuitive, setting a new standard for engagement, personalization and streamlining experiences and commerce across platforms.

Customer 124
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B2B Advertising: the only guide you need

illumin

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. dollars by 2026 displaying the sheer growing demand in the segment.

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B2B Advertising: the only guide you need

illumin

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. dollars by 2026 displaying the sheer growing demand in the segment.