Sprout Social

MAY 9, 2022

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Whether institutions were interacting with future freshmen’s posts or granting them the ever-coveted repost on their own page, higher education brands reaped the benefits of the post-acceptance excitement. ursinuscollege.

Education 109

Education Gen Z Shipping Marketing 109

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Zippia) 60% of TikTok’s audience comprises Gen Z users. of their advertising budget to branding.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Martech

APRIL 15, 2022

B2C marketers seek buy-in from individual consumers while B2B marketers engage with decision-making teams’ brands. These tactics can help marketers increase customer lifetime value and overall brand loyalty by speaking more effectively to their needs. This helps brands craft better customer experiences and reduce churn.

B2C 128

B2C Marketing Automation Platform Gen Z Whitepaper 128

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Digital Marketer

MARCH 13, 2023

until 2026? Collaborate with other professionals and brands Working with other professionals and brands in your industry allows you to learn from their experiences and gain new insights into marketing strategies and tactics. Look for businesses and individuals who complement your brand and its values.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. It boosts brand recognition. Successful marketing campaigns lead to a strong and recognizable brand identity for educational institutions. Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. What is the whole range of benefits?

Education 121

Education eBook Gen Z Marketing 121

Econsultancy

FEBRUARY 23, 2022

As interest in video game advertising continues, it opens up even more possibilities for marketers looking to promote their brands within the vertical. billion in 2026, at a CAGR of 2.5%. Similarly, 52% of UK media buyers’ clients are requesting that money be spent on in-game marketing compared to 33% in the US.

Entertainment 82

Entertainment Advertising Advertisers User-Generated 82

SmartBrief - Marketing

NOVEMBER 26, 2024

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. The growing demographic and shift in buying power mean brands and agencies need to adapt their marketing strategies to effectively engage with culturally diverse consumers. Media Tool ) Brand loyalty.

Non-Profit 116

Non-Profit Gen Z Entertainment Millennials 116

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 130

Gen Z Whitepaper Influencer Marketing User-Generated 130

Businesses Grow

MAY 19, 2025

Drawing on my research for Belonging to the Brand and the newer Audacious , I painted a stark picture of the near future. It’s not about resisting the machines and more about embracing what is going to keep us relevant, including the personal brand, brand communities, and content that transcends this pandemic of dull.

Gen Z 71

Gen Z Customer Journey Branding User-Generated 71

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? Sounds interesting!

Gen Z 103

Gen Z Millennials User-Generated Advertising 103

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52