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How to market your brand to budget-conscious prospects

Hubspot Marketing

But don’t overlook your consumers’ desire to align their identity to your brand, says Jason Hennessey , CEO of Hennessey Digital. Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). Maybe your brand equity hinges on quality, durability, or prestige.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.

Retail 98
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Australian social media demographics to inform your strategy

Sprout Social

But how can brands effectively reach these users? The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts. How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond.

Gen Z 63
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Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve. From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding.

Gen Z 59
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36 Up-To-Date Ecommerce Statistics

Backlinko

trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1%

eCommerce 105
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel. trillion USD market cap.

eCommerce 119
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. of their advertising budget to branding. Hubspot) 91% of brands incorporate video as a marketing tool. characters.