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Australian social media demographics to inform your strategy

Sprout Social

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands.

Gen Z 65
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Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

They want brands that understand them, speak with empathy, and prove their products work. MONPURE exists not just to sell products, but to redefine what haircare means. As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. And theyre not alone.

Gen Z 59
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How to market your brand to budget-conscious prospects

Hubspot Marketing

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S. Read on to find out.

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36 Up-To-Date Ecommerce Statistics

Backlinko

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2026 $7.41 important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1%

eCommerce 102
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 119
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23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. No matter your goal – educate, entertain, or convert, there’s a content format here to match.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. billion by 2026. billion by 2026.