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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature. The investment is delivering tangible results: 8.6%

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Why brands must bridge the knowledge gap in AI adoption

Martech

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Let’s explore three areas where this is evident.

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Why 2025 is the year for martech optimization, not expansion

Martech

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Adding a genAI chatbot might enhance a platform, but it wont transform a product to deliver the speed, efficiency, and precision that AI promises.

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Generative engine optimization: What you need to know

Martech

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority.

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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context. However, entire platforms have become suspect to certain audiences.

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What is generative engine optimization (GEO)?

Search Engine Land

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

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AI adoption accelerating, but many fall behind: IAB report

Martech

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently.