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Transformer architecture: An SEO’s guide

Search Engine Land

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

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AI transformation: How to prepare your marketing team

Martech

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. If the transformation plan is more expensive, work with leadership and their chiefs of staff to be included in larger forums.

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How Citizens Bank transformed content to reach changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. So now TikTok became the place where slightly older people were getting information. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9 million views. “We

Transform 113
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How agile is transforming modern marketing

Martech

John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifesto because we felt that the practices of agile were needed by marketers at this point in time.”.

Transform 129
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How Citizens Bank transformed content to meet changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. So now TikTok became the place where slightly older people were getting information. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9 million views. “We

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How to stay visible as AI transforms SEO

Martech

Authored by (For byline, not Simple Strat writer) Feature Image Description/Idea for Designer Feature Image Filename Featured image Alt Text CTAs to use in the article In the article, identify where publisher should place the small CTA (somewhere in the top third) by copy-pasting [small CTA] The post How to stay visible as AI transforms SEO appeared (..)

Transform 125
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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform. MarTech Replacement Survey finds marketing transformation is accelerating . Aronson is far from a typical tech CEO.

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