2027 Advertising Promotion User-Generated 
Martech
MARCH 27, 2024
Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” billion by 2027. Why we care.
illumin
OCTOBER 13, 2023
Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.
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Econsultancy
FEBRUARY 23, 2022
Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7
Backlinko
JANUARY 8, 2024
Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. billion 2027* 62.71 In contrast, Spotify users tend to download less, and the platform lags behind with only 8.9% billion 2024* 30.03 billion 2025* 38.36
SmartBrief - Marketing
AUGUST 1, 2023
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Sure, my generation had Pac-Man cereal and a Mortal Kombat movie better remembered for its theme song than its script, but now the Grammys have created an entire category for video game soundtracks.
Search Engine Land
MAY 10, 2023
Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.
Backlinko
MARCH 30, 2024
An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027.
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