Martech
MARCH 27, 2024
Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” billion by 2027. Why we care.
illumin
OCTOBER 13, 2023
Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.
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illumin
JANUARY 9, 2024
While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year.
Hubspot Marketing
MAY 30, 2023
Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app. billion in advertising revenue, a 155% increase over the prior year. With those kinds of stats, it’s no surprise companies have been willing to invest.
Sprout Social
OCTOBER 26, 2023
Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Promoting your influencer content can help improve the overall reach of your campaigns. Let’s dig into some stats surrounding influencer marketing advertising. billion by 2027. It hit $15.2
SmartBrief - Marketing
AUGUST 1, 2023
In-game ads Since video games are the primary social venue for a lot of people, one main marketing technique uses similar strategies to those companies employ when advertising in out-of-home locations like billboards and stadiums. billion this year and annually grow at 10.44% through 2027.
Search Engine Land
JANUARY 25, 2023
With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. You can also reach very specific audiences by advertising on certain game titles.
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