How marketers are investing in games: IAB PlayFronts
Martech
MARCH 27, 2024
Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. billion by 2027. A third of current gaming advertisers have carved their spend out of their general media budget. Also, this doesn’t just apply to general-audience games like Candy Crush. Why we care.
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