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How marketers are investing in games: IAB PlayFronts

Martech

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. billion by 2027. A third of current gaming advertisers have carved their spend out of their general media budget. Also, this doesn’t just apply to general-audience games like Candy Crush. Why we care.

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

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8 Proven tactics to increase your social commerce sales

Unbounce

It’s the process of generating leads and creating conversions through online stores. Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions. billion by the year 2027.

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Engaging customers through video games

SmartBrief - Marketing

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Sure, my generation had Pac-Man cereal and a Mortal Kombat movie better remembered for its theme song than its script, but now the Grammys have created an entire category for video game soundtracks.

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6 Ways to Generate More Revenue Using Videos in 2022

AWeber

Adapting your content to work through video means that you can get visibility on high-growth channels like TikTok - with more than 1 billion monthly active users - and Instagram that pivoted to video in late 2021. Promote your products and services using video. Want to know how? Table of Contents. Tell your brand story using video.

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The top 10 emerging trends in content marketing

Welcome Software

X: Some brands have written off Twitter—sorry, X—as a channel for promoting engaging content. But at the end of the day, emailing allows you to make things personal and generate valuable customer insights in ways other channels just can’t match What are the top 10 emerging trends in content marketing for 2023?