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How marketers are investing in games: IAB PlayFronts

Martech

Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Forty percent of current game advertisers plan to increase spending in 2024.

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Audio advertising: the ultimate guide

illumin

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

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100 Essential PPC Statistics Every Marketer Needs to Know in 2023

Hubspot Marketing

Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 96
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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7

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Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

Campaign Monitor

If brands wish to get a slice of this pie, it may be worthwhile to note that AR and VR trends are expected to continue growing in the 2023 – 2024 years and accelerate over the 2023 – 2027 period, giving retailers the chance to enhance online shopping experiences in an exciting way that may bring in a fresh, young audience.

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13 Podcast Statistics You Need To Know

Backlinko

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. billion 2027* 62.71 In contrast, Spotify users tend to download less, and the platform lags behind with only 8.9% billion 2024* 30.03 billion 2025* 38.36