Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million users in 2028.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. 30% of mobile ad spend is lost to ad fraud in 2023.

Advertising 108

Advertising Advertisers SEO Branding 108

Search Engine Land

FEBRUARY 19, 2024

SEO and PPC are incredibly valuable. The rise of generative AI has raised legitimate concerns that Google’s Search Generative Experience (and other AI-driven answer engines) may “steal” traffic that would have gone to your website in the past or significantly drive up costs for advertisers. 2028 prediction.

Entertainment 134

Entertainment SEO Advertising Advertisers 134

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. How is AI changing search engines and SEO marketing? AI-powered search engines for SEO folks to keep an eye on Geez.

SEO 132

SEO Transform User-Generated Marketing 132

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 133

Gen Z B2C User-Generated Branding 133

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80