Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 123

Influencer Marketing Branding Health Logistics 123

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 87

Influencer Marketing Marketers Marketing User-Generated 87

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2025, the number of active internet users is forecast to exceed 23.3

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. billion users by 2029. of users into buyers in 2024. 33% of U.S.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

MAY 12, 2025

TikTok is expected to reach 35 billion users by 2029. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Another 38% of Australian users (roughly 3.2

Gen Z 64

Gen Z Transform Fashion Food 64

Spiralytics

DECEMBER 15, 2024

This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. Meltwater ) By 2029, social media users in the Philippines will be at 95.18 of Filipino social media users follow influencers; 25% follow brands with purchasing intent.

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter. But an AI agent?

Price 84

Price PR Gen Z User-Generated 84