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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

The opportunity is clear, but only if your brand understands who to partner with to resonate with buyers and drive conversions. Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. million Australian users by 2029.

Fashion 95
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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Users who have subscribed to push notifications will receive them directly on the screen of a computer, mobile phone or tablet. Push notifications appear in the system browser window – not on your website – when the user is online. Notifications appear directly on the browser screen when the user is online, making them hard to miss.

SEO 85
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population.

Gen Z 56
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60 social media statistics marketers need to know in 2025

Hootsuite

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 108
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Best-Selling Digital Product Ideas to Sell Online

AWeber

Workbooks add interactivity, helping users apply concepts step-by-step. Why it works: E-learning is projected to reach $279 billion globally by 2029. When to apply: If you can design user-friendly and aesthetically pleasing planners, this market has significant potential.

Product 93
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 65