Sprout Social

JULY 30, 2024

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. In the next section, we break down the steps to take before, during and after influencer campaigns to manage them with care. More than half of brands put more than 20% of their budgets toward influencer marketing.

Influencer Marketing 124

Influencer Marketing Branding Health Logistics 124

Marketing Insider Group

FEBRUARY 12, 2025

Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources. What is Outsourcing in Paid Media Advertising?

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

The CMO Survey

MARCH 18, 2021

were senior manager roles. The hardest hit sectors were B2C services (-12.3%), with consumer services (-18.7%) and communications/media (-15.5%) reporting the greatest losses. of these roles going to senior managers. These numbers are similar to the 9.0% Of these losses, 28.1% Marketing job were also added last year—a 9.1%

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

APRIL 7, 2025

Gartner predicts that agentic AI will solve 80% of customer problems by 2029. Consider, for instance, a system where a high-level autonomous agent oversees lower-level agents that manage specialized functions like customer service, customer retention, and selling. What you need is effective change management. Develop and test.

Customer 67

Customer Real Estate Customer Acquisition Energy 67

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2029 $12.14 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics. billion 2022 $5.19 billion 2023 $5.86

Customer Journey 117

Customer Journey Marketing Automation Platform Marketing Marketers 117

Scoop.it!

SEPTEMBER 7, 2023

Online content and communication are increasingly important in all kinds of competitive industries and can be very important for growing your small business. For example, even medical and law practices are finding online content and communication important in boosting their businesses. billion in 2022 and is expected to reach $209.91

Law 105

Law Analytics Communications Place 105