Sprout Social

JULY 30, 2024

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

Influencer Marketing 124

Influencer Marketing Branding Health Logistics 124

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 87

Influencer Marketing Marketers Marketing User-Generated 87

Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

MAY 12, 2025

TikTok is expected to reach 35 billion users by 2029. Stats on TikToks impact on business in Australia TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services. In Q4 2024 alone, TikTok generated 186 million downloads from users globally.

Gen Z 64

Gen Z Fashion Transform Food 64

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly. These AI use cases have generated customer-facing benefits for some companies.

Price 86

Price PR Gen Z User-Generated 86