Remove 2029 Remove Customer Remove Influencer Marketing
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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies.

Gen Z 58
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. Stats on TikToks impact on business in Australia TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services. In Q4 2024 alone, TikTok generated 186 million downloads from users globally.

Gen Z 64
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AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly. These AI use cases have generated customer-facing benefits for some companies.

Price 85