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Acquisitions signal agencies are betting on influencer marketing

Martech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. IMAI also relies on AI, which it says helps connect marketers and creators worldwide.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brandsmarketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

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How Gen Z values are changing marketing

Martech

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. They are especially influenced by values such as: Environmental responsibility.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. billion) by 2030. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth.

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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced. But there is one segment I’ve avoided, and always will — luxury brand marketing. Which is why the new episode of The Marketing Companion is so intensely and utterly fascinating!

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. However, these techniques must do more than build an organization’s brand and amplify its message.

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