Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. IMAI also relies on AI, which it says helps connect marketers and creators worldwide.

Influencer Marketing 115

Influencer Marketing PR Social Media Marketing Marketers 115

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 87

Influencer Marketing Marketers Marketing User-Generated 87

Martech

DECEMBER 18, 2024

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. They are especially influenced by values such as: Environmental responsibility.

Gen Z 106

Gen Z Transform Health Entertainment 106

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. billion) by 2030. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Businesses Grow

MAY 11, 2023

I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced. But there is one segment I’ve avoided, and always will — luxury brand marketing. Which is why the new episode of The Marketing Companion is so intensely and utterly fascinating!

Pharmaceutical 85

Pharmaceutical Branding Transform Finance 85

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

Millennials 141

Millennials Gen Z Retail Marketers 141

Martech

SEPTEMBER 26, 2022

What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. However, these techniques must do more than build an organization’s brand and amplify its message.

B2C 117

B2C Transform Finance Affiliate Marketing 117