Martech

DECEMBER 18, 2024

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why. Thats double the speed of previous generations.

Gen Z 106

Gen Z Transform Health Entertainment 106

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Martech

FEBRUARY 21, 2025

Gen Z users lose focus on ads in just 1.3 Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Dig deeper: IAB expects digital advertising growth to slow considerably this year Test, optimize, win The secret to fixing underperforming social ads isnt increasing the budget.

Gen Z 93

Gen Z Advertisers Advertising CRM 93

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. billion) by 2030. billion (AU$7.5

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. One in 10 internet users now invests in at least one cryptocurrency, and analysts anticipate that number will triple by 2030. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. billion by 2030. market share. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120