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Acquisitions signal agencies are betting on influencer marketing

Martech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. IMAI also relies on AI, which it says helps connect marketers and creators worldwide.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.

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Why the Age of Influencer Marketing is Just Beginning

Businesses Grow

It seems like influence and influencers are in the news a lot these days, and I’d like to interrupt the constant flow of AI news to poke my head in here and bring us back to a crucial marketing reality — the age of influencer marketing is just beginning, and AI will actually make it more important.

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How Gen Z values are changing marketing

Martech

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. They are especially influenced by values such as: Environmental responsibility.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

billion) by 2030. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Marketers should focus predominantly on the 2534 age group. Takeaways: Brands need to invest in influencer marketing.

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The Future of Marketing Is More Human Than Ever

Duct Tape Marketing

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.