Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Management 103

Management Product Key Performance Indicator CMO 103

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customer 97

Customer User-Generated Analytics Place 97

Martech

MARCH 8, 2024

This holistic approach ensures businesses select the right AI solutions and use a people-first approach. A well-articulated purpose guides the selection of appropriate AI technologies and aligns them with the organization’s strategic goals. Before introducing even more tech into your stack, you must know what you’re working with.

Transform 120

Transform User-Generated CMO New Technology 120

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. 5 prescriptions for a better future for agile 1. Dig deeper: 3 ways to align marketers to business outcomes 2.

Transform 109

Transform Manufacturing Fashion Promotion 109

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks.

Transform 113

Transform Marketing Marketers Traditional Marketing 113

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Management 80

Management Price Analytics User-Generated 80

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. Sales and marketing alignment. ROI measurement.

Transform 106

Transform Analytics CMO CRM 106

Sprout Social

FEBRUARY 7, 2024

Wish there was a shortcut to reaching your TikTok goals? Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Promote is just a tool to get your content to a wider audience. Then hit ‘pay.’

Promotion 119

Promotion Advertising Advertisers Price 119

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 93

CRM New Technology Marketing Marketers 93

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 123

Advertising Advertisers User-Generated Finance 123

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. The production quality of content has increased dramatically. aimed at buyers and prospects.

Pharmaceutical 126

Pharmaceutical Thought Leadership B2C Social Media Marketing 126

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Hubspot Marketing

APRIL 4, 2024

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic.

Influencer Marketing 100

Influencer Marketing Branding Gen Z Marketing 100

Search Engine Land

FEBRUARY 23, 2024

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. Where did all these projects come from?

Management 117

Management SEO Transform Communications 117

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. How valuable is a clickthrough rate?

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms.

User-Generated 111

User-Generated New Technology Advertising Advertisers 111

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 97

Social Media Marketing Key Performance Indicator Influencer Marketing Management 97

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content.

Branding 117

Branding Entertainment SEO Education 117

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Customer Acquisition 89

Customer Acquisition Analytics Customer Key Performance Indicator 89

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Search Engine Land

APRIL 26, 2024

5 steps to kickstart your product-led SEO strategy 1. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Dig deeper: Do personas REALLY matter in content marketing? Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates.

Product 108

Product SEO Gen Z Transform 108

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. That’s awareness.

Non-Profit 123

Non-Profit User-Generated Customer Journey Advertising 123

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. 32% of CEOs trust their CMOs.

CMO 55

CMO Fashion Shipping Finance 55

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

OCTOBER 6, 2023

There are dozens of metrics you can use to review PPC performance depending on your business objectives. What are your main campaign goals? Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. SUBSCRIBE See terms.

Key Performance Indicator 122

Key Performance Indicator Education User-Generated Customer 122

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails.

User-Generated 122

User-Generated Copywriting Advertising Advertisers 122

Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

Management 129

Management User-Generated Analytics SEO 129

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page).

SEO 116

SEO PR Branding Customer 116

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. It’s time to embrace the chaos and create video content that leaves a lasting impression. Image Source: BuzzFlick So, what are video content goals?

Key Performance Indicator 94

Key Performance Indicator SEO Analytics Shipping 94

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. You may ask: What are your current business goals?

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. Your business could have a huge fan following. The result?

Customer 94

Customer Social Media Marketing Analytics User-Generated 94

Search Engine Land

FEBRUARY 9, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

User-Generated 123

User-Generated SEO PR Digital Marketing 123

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Don’t wait for the M&A team to think of this.

Branding 91

Branding Communications CRM Management 91

Backlinko

FEBRUARY 23, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page.

Affiliate Marketing 80

Affiliate Marketing Marketing Marketers Retail 80

Search Engine Land

FEBRUARY 5, 2024

But despite being important to Google and critical for success in SEO, user-centric SEO metrics are rarely used to support SEO KPIs and goals. By incorporating metrics prioritizing user experience and engagement, you can ensure your content stays relevant and high-quality. Business email address Subscribe Processing.

SEO 125

SEO User-Generated eCommerce Customer Journey 125

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. billion people use social media, so tapping into social media to grow your business is an exceptional opportunity.

Social Media Marketing 74

Social Media Marketing Marketing Marketers SEO 74