Adobe Experience Cloud Blog

OCTOBER 30, 2014

I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere. It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines. That could be the next big marketing opportunity… Miss out on sending awesome follow-up!

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Email Marketing Thought Leadership Entertainment Marketing 134

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

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Sachs Marketing Group

NOVEMBER 15, 2023

Looking for some holiday marketing ideas that will help align your brand with your customers during the holidays? Holiday marketing is essential for businesses aiming to capitalize on the festive season’s sales potential. You don’t need to reinvent the wheel to create a successful holiday marketing strategy these days.

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Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

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User-Generated Price Retail Marketing 116

Rock Content

JUNE 28, 2023

If you’re starting to coordinate your digital marketing plan for the upcoming shopping season , then you’ll definitely want to read through this guide carefully. This is one side of digital marketing for the holiday shopping season that a lot of eCommerce brands miss, which is why it is such an important aspect to think about.

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SEO Shoppers Retail eCommerce 52

Neil Patel

DECEMBER 29, 2020

Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. That’s precisely why your brand should be including memes in your content marketing plan. Here’s a meme they released for Thanksgiving.

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Content Marketing Gen Z Entertainment Food 145

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Marketing Strategy 101

Marketing Strategy Shoppers eCommerce Retail 101

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

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Neil Patel

OCTOBER 4, 2021

Exceptional digital marketing brings together lots of different elements, and it takes time to do this. Think about your featured sales from a marketing point of view. The holidays are happy times; people are excited about Thanksgiving, excited about the holiday sales, and eager for Christmas. Create Gift Idea Guides.

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Shoppers Retail Digital Marketing Email Marketing 120

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. of people who shopped online on Black Friday versus Thanksgiving or the following Saturday.

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Shoppers Thought Leadership Retail Direct Mail 91

Buffer Marketing

MARCH 11, 2024

Here’s how your year might break down for a $60,000 income goal: Q1 (Jan-Mar): $13,000 (building up income) Q2 (Apr-Jun): $16,000 Q3 (Jul-Sep): $18,000 Q4 (Oct-Dec): $13,000 (time off for Thanksgiving and Christmas) You can then break down this goal by month, by week, and by day. percent in 2021 to 2022 and just 0.9

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Energy eBook Product Promotion 98

Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? All of your marketing efforts and website messaging should be crafted in a way that establishes a connection with your audience. Inbound marketing also ties in with speaking your audience’s language. Showcase your community manager.

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Branding Inbound Marketing B2C Education 125

Rock Content

MARCH 20, 2023

Content marketing is the key to creating and maintaining your business’s online presence. At the heart of content marketing is content creation. You can’t have a successful content marketing strategy without the right, quality content, served to your audience at the right time. Content marketing isn’t just content creation.

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Energy Content Marketing Thought Leadership Fashion 76

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

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Retail Customer Acquisition Shoppers User-Generated 83

Hubspot Marketing

DECEMBER 7, 2022

According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. This concept keeps the customer relationship alive and coming back for more if the email marketing is done right. Yay!"), but also kind of competitive — pitting your cash against what the market offers.

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User-Generated Email Marketing Food Real Estate 145

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. Now, just 8% of consumers prefer to pop into a physical branch than they do using online services, down from 19% before the pandemic began.

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eCommerce Retail Non-Profit Shoppers 98

Buffer Marketing

JANUARY 9, 2024

  Doing so is essential for two reasons: It’s a great way to inspire fresh social media content ideas and fun or meaningful ways to connect with your target audience. You’ll be aware of times that may mean less active time online for your audience, like the summer holidays or Thanksgiving in the U.S.

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Fashion Health Food Branding 120

Hootsuite

JANUARY 13, 2020

But that doesn’t mean marketers can’t learn a thing or two from them. Sponsored My biggest Thanksgiving tip? For more help with all kinds of Thanksgiving questions, give my friends at @butterballturkey a ring at 1-800-BUTTERBALL. A post shared by Freddie Prinze (@realfreddieprinze) on Nov 21, 2019 at 8:02am PST.

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Branding Transform Place Promotion 136

Hootsuite

DECEMBER 10, 2019

If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.”. 8 strategies that will help your business find success. These are some of the top reasons Pinterest marketing may be right for your company. Let’s get started. And it works.

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Millennials Fashion Promotion Analytics 145

Hubspot Marketing

DECEMBER 17, 2020

Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart — whether real or virtual. Product category marketing amplifies why a company is the best choice within that group of products. 9 Product Category Marketing Examples. What is a product category?

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Product Transform Fashion Retail 139

Scoop.it!

SEPTEMBER 28, 2023

And as email marketers, this is the season to make merry and laugh your way to the bank as Santa Claus slides down your brand campaign’s proverbial chimney too! The Early Bird Gets The Worm ~ Deciding On The Best Time To Kickstart Your Holiday Email Marketing Campaign. Keep them coming back for more in the coming seasons.

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Email Marketing Marketing Strategy Shoppers Marketing 97

Neil Patel

DECEMBER 2, 2020

Usually, business owners have an idea of how they’d like to scale and grow their business. Ideas are great, but trust me when I say that these venture capitalists and angel investors have heard it all before. Assuming your business already exists, you should have a clear idea of your current expenses. The only problem?

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Hootsuite

SEPTEMBER 7, 2022

Black Friday is the day after the American Thanksgiving holiday and is one of the biggest shopping days of the year. That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Influencer marketing is a powerful tool. billion in sales.

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eCommerce Shoppers Retail Fashion 104

Moz

JANUARY 10, 2021

Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I think my best local marketing advice for 2021 would be to take care of your customers!

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Adobe Experience Cloud Blog

APRIL 19, 2012

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations.

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Content Marketing Key Performance Indicator Energy Marketing 117

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Too many marketers and business executives still question the value of social media (mostly in private).

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Inbound Marketing Customer loyalty Telemarketing Marketing 80

Sprout Social

NOVEMBER 7, 2022

After Thanksgiving? While the great decoration debate continues online, there’s no question that holiday marketing is beginning sooner than ever. While the great decoration debate continues online, there’s no question that holiday marketing is beginning sooner than ever. Tis the season for holiday marketing campaigns.

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Gen Z Retail Marketing Marketers 112