Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Here are seven ways to actively promote your accomplishment: 1.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags?

Analytics 107

Analytics Finance CRM Place 107

Search Engine Land

FEBRUARY 1, 2024

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. What LinkedIn is saying.

Advertising 100

Advertising Advertisers Product Marketing Search Marketers 100

Jeff Bullas

JANUARY 9, 2023

It’s absolutely vital to expand your brand, business, or creative endeavor across a variety of social media networks. It’s always good to have a lot of followers, but if you don’t have any likes on your photos, your TikTok progress will be severely hindered. Let’s get started! SidesMedia.

User-Generated 292

User-Generated Entertainment Promotion Place 292

Duct Tape Marketing

JUNE 15, 2024

Simply upload your document, ask questions, simplify the language, and more! Electroneek – Get unlimited efficiency for your repetitive business processes with AI-powered Robotic Process Automation and Intelligent Document Processing Platform. If you want to check out more Weekend Favs you can find them here.

Product 54

Product Marketing Marketers 54

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Easy: be active on social media. Here’s exactly how to do it.

Thought Leadership 111

Thought Leadership Place B2C CMO 111

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn.

Advertising 64

Advertising Advertisers Management Promotion 64

Search Engine Land

MARCH 13, 2024

Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. This increased demand also enhances the likelihood of engagement with your content. TikTok’s Creator Search Insights were discussed by Carrie Rose, CEO and Founder of Rise at Seve, on LinkedIn.

Analytics 113

Analytics Search Marketers Management Marketing 113

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? closed revenue, not just vanity leads).

CRM 118

CRM Advertising Advertisers Customer Journey 118

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Boost traffic: Many bloggers find attracting new visitors to their sites challenging.

Thought Leadership 111

Thought Leadership Inbound Marketing Promotion User-Generated 111

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

Thought Leadership 117

Thought Leadership Analytics Branding Promotion 117

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. Here’s what really works to build your network. What should you say?

Social Media Marketing 106

Social Media Marketing Analytics Management Promotion 106

Buffer Marketing

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might.

User-Generated 110

User-Generated Analytics Price Customer 110

Martech

MAY 17, 2024

You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Think of your strategy as a sketch, not a blueprint; detailed enough to guide, yet malleable to change.

Transform 113

Transform New Technology Education Product 113

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 134

Thought Leadership Transform Communications Branding 134

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. See Who Is On Your Site Right Now! Antonis has a pretty cool way of turning creative ideas into serious business growth, having worked with big names like PepsiCo, Unilever, and many others to create buzz-worthy campaigns that get results.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

SEPTEMBER 8, 2023

This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. In this article, we’ll discuss PPC strategies and tactics you can try to support your talent acquisition efforts. However, they often don’t communicate why joining your team would be a compelling career move.

Advertising 133

Advertising Advertisers Transform Analytics 133

Search Engine Land

MARCH 12, 2024

If the switch is on, we’ll sync your public photos to the new app, whether you close the pop-up or not.” ” “Once I posted this on LinkedIn and Twitter people told me their carousels are performing really well so I guess the algorithm boost really does help.” Business email address Subscribe Processing.

Gen Z 118

Gen Z User-Generated eCommerce Influencer Marketing 118

Search Engine Land

DECEMBER 4, 2023

Ask your representative or customer support for guidance. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Also, review your value proposition.

Transform 120

Transform Marketing Marketers User-Generated 120

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Welcome Software

APRIL 16, 2024

I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. This most often includes guidance on brand, tone of voice, grammar and style, your core content principles and the types of content you want to produce. Writing guidelines for the role of AI in your newsroom?

Transform 98

Transform Place Communications SEO 98

Neil Patel

APRIL 14, 2021

73 percent of hiring managers plan to continue or boost their reliance on freelancers. What Is LinkedIn Marketplace? While LinkedIn is no stranger to connecting individuals with available job openings, LinkedIn Marketplace aims to connect freelancers with contract opportunities. How Does LinkedIn Marketplace Work?

Affiliate Marketing 144

Affiliate Marketing Health Advertising Advertisers 144

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space.

User-Generated 123

User-Generated Promotion Analytics Management 123

Orbit Media Studios

MARCH 10, 2024

It’s visible in your referral traffic and often your direct traffic. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. “ Maximizing traffic to the piece is a nice way to say thanks and a great way to help your new friend succeed at their job.

PR 106

PR SEO CMO Energy 106

Sachs Marketing Group

MAY 8, 2024

To get people to like your Facebook page, post engaging, high-quality content regularly, and use eye-catching images and videos. Optimize your profile, invite friends and contacts, and promote your page on other social media platforms. Consistently interact with your audience to build a loyal community.

Health 52

Health Social Media Marketing User-Generated Promotion 52

Sachs Marketing Group

MARCH 15, 2024

A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. They handle content creation, ad management, audience engagement, and analytics to drive growth and increase customer engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Social Media Marketing 52

Social Media Marketing Marketing Marketers Analytics 52

OnPassive Marketing

JULY 10, 2022

The use of marketing automation has become a necessary evil for any business with a significant online presence. Any business must constantly be sending targeted and relevant messages to specific audiences. LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. When applied in the context of social media, it's the return on investment from your social media activities and expenses. What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Search Engine Land

JANUARY 27, 2023

Social platforms also focus on local business discoverability. Studies show that people trust what other people (clients, customers, and suppliers) have to say rather than what business owners display on their websites. In the early 2000s, web search was mostly limited to search engines and online directories available at the time.

Gen Z 130

Gen Z Fashion Food Entertainment 130

Buffer Marketing

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. I’d also like to point out that the posts I’m sharing today were not boosted — this is all organic!

Analytics 118

Analytics Branding Social Media Marketing Product 118

Hubspot Marketing

MARCH 14, 2023

That’s why businesses need to tune into social media for lead generation. How can you leverage social media in your business’ favor and turn it into a force for lead generation? A quality social media lead is one that will provide useful information and engage with your business. Best Strategies Overall 1.

Gen Z 113

Gen Z User-Generated Social Media Marketing Millennials 113

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales?

Price 102

Price CRM Social Media Marketing Management 102

Neil Patel

AUGUST 19, 2021

Are you struggling to get more clients for your accounting business? While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 However, this doesn’t mean your accounting firm is doomed. Shopping online isn’t only for eCommerce businesses.

SEO 145

SEO Marketing Marketers Whitepaper 145

Duct Tape Marketing

APRIL 20, 2024

Robinize – Robinize enhances your content creation with AI, enabling you to quickly research and write SEO-friendly articles. This tool boosts your content’s search engine ranking, making your articles more visible and engaging to your audience. Their mission?

CRM 50

CRM SEO Marketing Marketers 50

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. It’s about strategically placing your message in front of the right eyes at the right time. Why Sponsored Updates?

Gen Z 87

Gen Z Millennials Advertising Advertisers 87