The Art and Science of A/B Testing in Social Media Advertising
Zumvu
AUGUST 8, 2023
The vast canvas of digital marketing is rapidly evolving, creating myriad ways for brands to reach consumers and foster engagement.
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What is Copywriting? The Science Behind Creating High-Converting Content
Jeff Bullas
FEBRUARY 22, 2023
It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful.
Copywriting 
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Six Tips for Using A/B Testing to Transform Your Marketing Messaging
Trade Press Services Newsletter
OCTOBER 4, 2023
A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat. What Is A/B Testing?
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How to use AI to elevate social media campaigns
Search Engine Land
FEBRUARY 14, 2024
Artificial intelligence (AI) is reshaping social media marketing in significant ways. Content personalization: The heart of AI-driven social media AI algorithms can sift through user data, including past interactions, likes, shares, and comments, so you can tailor content that resonates with your audience and enhance user engagement.
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Topical Map for Digital Marketing Niches
Calvyn Lee Blog
JANUARY 10, 2024
For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.
Here’s why PPC now looks more like paid social and what it means
Search Engine Land
FEBRUARY 8, 2024
One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform.
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Top Strategies to Promote Your Blog Online in 2023
Jeff Bullas
FEBRUARY 21, 2023
And finally, don’t forget to add social media buttons to your blog posts! Writing a blog is a fantastic way to share your thoughts, ideas, and experiences with the world. But once you’ve written your blog post , how do you get people to read it? No one wants to visit a slow, clunky website.
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11 A/B Testing Examples From Real Businesses
Hubspot Marketing
APRIL 21, 2023
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started.
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LinkedIn Ads: How to A/B Test Your Way to Effective Campaigns
Social Media Examiner
MAY 16, 2023
Wondering how to split test your ads in LinkedIn Campaign Manager? In this article, you’ll learn how to A/B test LinkedIn ads’ placements, creative, targeting, and more.
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn
Hootsuite
MARCH 27, 2024
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?
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21 Thrilling Advantages of Social Media Advertising
Sachs Marketing Group
JANUARY 8, 2024
The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.
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24 Ways to Spend Your Marketing Budget Next Quarter
Hubspot Marketing
JANUARY 20, 2023
These 24 ideas cover content, advertising, social media, SEO, and lots more. Test new versions of calls-to-action that are performing poorly. Estimated cost: $50 per call-to-action This test helps you identify the best ways to move prospects further along in their buying journey. conversion rate from 1,000 views.
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Organic vs Paid Social Media: The Ideal Hybrid Strategy
Buffer Marketing
APRIL 24, 2024
Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.
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4 new rules for PPC ad creative
Search Engine Land
MARCH 28, 2023
Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But this new age of machine learning should cause all advertisers to pause and rethink their creative process. Today’s advertiser needs creative to address multiple: Channels. Ad formats.
The Beginner’s Guide to A/B Testing on Social Media
Hootsuite
FEBRUARY 7, 2022
A/B testing on social media is a powerful tool for making the best ads for your specific situation. A/B testing goes back to the days before the internet. On social media, A/B testing produces insights in real-time. On social media, A/B testing produces insights in real-time.
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How to Use Facebook Lookalike Audiences [2023 Guide]
Hootsuite
DECEMBER 15, 2022
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. Bonus: Get the Facebook advertising cheat sheet for 2022. A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. Saves you time.
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13 Inspiring Real Estate Facebook Ads Examples [2023]
Hootsuite
MAY 17, 2023
Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). 1 Social Media Tool for Real Estate Grow. Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. you should really up that budget.
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10 A/B testing examples and case studies to inspire your next test
Unbounce
MAY 1, 2024
/ A/B Testing 10 A/B testing examples and case studies to inspire your next test By Paul Park. Why, you’d take a taste test to decide, of course, because who buys a whole pint based on guesswork? These examples will inspire you to test, refine, and optimize like a marketing maestro.
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7 B2B content distribution strategies that work
Search Engine Land
MAY 13, 2024
Here are some of the top B2B content distribution strategies that work: Social media Email marketing Influencer marketing Paid advertising Guest posting Repurposing content Let’s examine each of these distribution channels in more detail and consider how you can use them to distribute your content effectively.
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How marketing automation empowers your team, and whole org
Sprout Social
JUNE 28, 2023
Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. What is marketing automation?
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How to Use the Facebook Ad Library to 10X Your Ads
Hootsuite
MARCH 17, 2022
Advertisers know how tough online competition can be. Let’s take a closer look at the Facebook Ads Library and how you can use it to improve your Facebook advertising. Creative inspiration for future advertising. Even the slightest edge can make a world of difference when it comes to Facebook Ads. Why is this important?
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How to Calculate Your Customer Acquisition Cost (CAC)
Rock Content
MAY 11, 2024
Mostly, they use web-based advertising campaigns to do so. In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. In this article you will find out: Curious? How to Calculate CAC?
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What You Need To Know About Meta Ads
Calvyn Lee Blog
OCTOBER 25, 2022
Start Advertising Across Meta Technologies. When businesses want to reach people who are not already familiar with their products and services, they can advertise on Meta technologies. When businesses want to reach people who are not already familiar with their products and services, they can advertise on Meta technologies.
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How to Grow Your Social Media Following
Sachs Marketing Group
FEBRUARY 26, 2024
Growing your social media following requires creativity, consistency, and engagement. A robust social media following is the golden ticket to enhancing brand visibility, driving engagement, and fostering loyalty. Include a direct link to your website or a landing page to funnel social traffic to your site.
Craft winning paid search ads in 2024: 4 best practices
Search Engine Land
MARCH 6, 2024
Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.
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What is CRO testing? A step-by-step guide to running efficient tests
Unbounce
APRIL 18, 2024
/ Conversion optimization What is CRO testing? A step-by-step guide to running efficient tests By Josh Gallant. Enter, CRO testing. TABLE OF CONTENTS What is a CRO test? Why is CRO testing important? What are the different types of CRO tests? What is a CRO test? Why is CRO testing important?
11 Tips to Improve Your Instagram Ad Design and Get More Conversions
Hootsuite
AUGUST 12, 2021
There are more ways than ever to place an ad on Instagram, but sometimes advertising on social media can feel like yelling into a void. A smartphone screen doesn’t provide a lot of space for your advertising masterpiece. Learn the essentials of great Instagram ad design, and how to make your dream ad a reality.
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Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies
Customers.ai
FEBRUARY 6, 2024
Top of the funnel often gets a bad rap. After all, people want sales. They want money. The thing is, top of the funnel marketing is the first step in driving those sales. It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales. What is top-of-funnel marketing?
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Top AI use cases in marketing to elevate your 2024 strategy
Sprout Social
OCTOBER 19, 2023
AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.
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Digital Marketing Acronyms Defined
SMA Marketing
JANUARY 11, 2024
It also stretches into email and social media marketing and some other activities you might need to do. CPC CPC, cost-per-click, relates to the advertising industry online and is what you would pay per click. In the video below, I explain the meaning of today’s most popular digital marketing acronyms.
How Much Do Facebook Ads Cost in the Philippines?
Spiralytics
SEPTEMBER 11, 2023
Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception. The higher the relevance score, the lower the cost.
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What Services Do Digital Marketing Agencies Offer?
Sachs Marketing Group
APRIL 30, 2024
Digital marketing agencies offer a wide array of services including SEO, social media marketing, PPC advertising, web design and development, content creation, email marketing, and reputation management. They also handle your social media profiles, helping you engage with your audience through posts and interactions.
Setup Pulse - 2.19.24
Set Up
FEBRUARY 19, 2024
This type of AI allows advertisers to generate relevant ad content, including creative and keywords, from a website URL. YouTube Thumbnail Testing YouTube has finally announced they are rolling out A/B testing for thumbnails soon. You’ll be able to upload up to three thumbnail options and test them for up to two weeks.
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How to optimize your marketing budget: Do more with less
Sprout Social
SEPTEMBER 18, 2023
Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.
12 must-read CRO case studies to inspire your next campaign
Unbounce
APRIL 19, 2024
12 real CRO case studies from top brands Use these success stories as inspiration for your next CRO test. The case studies below cover plenty of types of A/B tests , CRO experiments , and more. The case studies below cover plenty of types of A/B tests , CRO experiments , and more. a great reference point.
How Integrating AI Into Our Ad Strategy Helped Us Triple Our Sales
Buffer Marketing
MAY 7, 2024
But, I’ve found that in some regards, the more control I give up when it comes to the advertising strategy for my beauty brand, Ogee , the more success the business has seen. Give it a wide variety of creative There’s been a common catchphrase in advertising lately that “your creative does the targeting.
5 Tips for Turning Your Social Media Following Into a Paid Membership Community
Buffer Marketing
NOVEMBER 14, 2023
When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. I don’t recommend this approach, for two reasons.
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5 Ways to Instantly Gain More Leads
Neil Patel
NOVEMBER 19, 2021
First, you need to draw traffic to your website or social media platform. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. A/B Test Your CTAs. Finding prospective customers or “leads” for your business is no easy task. This is where I can help.
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32 CRO tools you need in your marketing stack
Unbounce
MARCH 8, 2024
CRO helps you increase the number of people who take those actions (convert) based on analysis, testing, and feedback. We live in a digital world which affords us marketers the luxury of being able to run tests and optimize for results while campaigns are still in progress. Updated on March 6, 2024. Wouldn’t it be worth it?
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24 New Year’s Marketing Resolutions for Small Businesses [2024]
Sachs Marketing Group
JANUARY 1, 2024
Don’t forget to leverage social media to drive traffic back to your website. In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. Establishing New Year’s digital marketing resolutions can catalyze growth and innovation.
Facebook Lead Ads: Questions, answers, and how to get started
AWeber
FEBRUARY 15, 2024
Facebook’s got a heap of data on its customers, and it lets advertisers drill down to the teensiest variables. You’ll have options here, though the typical formats are: Images: Static pictures, often with text to highlight the advertisement. The cost of leads increased 19% year-over-year in one study. Competition is fierce.
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25 Best Email Marketing Tools to Dominate Inboxes in 2024
Customers.ai
FEBRUARY 20, 2024
Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? And it’s perfect for your email newsletters.
50 Ecommerce Marketing Tools to Boost Revenue in 2024
Customers.ai
DECEMBER 12, 2023
For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Identify who is visiting your site with name, email and more.
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3 Tips for Creating Powerful Ads, According to Meta's Director of Ads
Hubspot Marketing
SEPTEMBER 29, 2022
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI.
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