Duct Tape Marketing

OCTOBER 23, 2023

They bring to the table seasoned expertise typically reserved for full-fledged CMOs at large corporations, but available part-time and tailored to fit your specific needs. We’re about to explore how fractional CMOs or fractional marketing officer can be a game-changer. Ever puzzled over the role of a Fractional CMO?

CMO 74

CMO Transform Manufacturing Marketing 74

Martech

DECEMBER 1, 2023

Extract actionable insights for the marketing manager’s budgeting. of CMOs stated that they would use generative AI to create blogs, and 62.2% will use it for other website content, according to the Fall 2023 CMO Survey. Consider the various market research reports (like the CMO Survey) we use and cite.

User-Generated 141

User-Generated CMO Marketing Marketers 141

Duct Tape Marketing

JANUARY 18, 2024

Today, I want to cut through that noise and talk about real shifts that matter, especially for you fractional CMOs out there. For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does.

Market Trends 80

Market Trends CMO Transform User-Generated 80

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. What you don’t want is to get left behind.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

Martech

NOVEMBER 27, 2023

It involves using customer data and insights to deliver relevant and customized content, recommendations, offers, and interactions. There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company.

Management 105

Management CMO eCommerce Analytics 105

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. However, this alignment I’m talking about is considerably more consequential. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Poor data utilization.

Transform 111

Transform CMO CRM Fashion 111

Martech

DECEMBER 26, 2023

It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia. Brands serious about leveraging AI might train models to pre-screen content for brand compliance, using AI as a first line of defense.”

Customer 142

Customer Transform CMO Retail 142

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Examinations of what worked and what didn’t grew into conversations about future trends and impactful changes.

CMO 52

CMO Food Health Advertising 52

Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Michelle Taite, Global CMO at Intuit Mailchimp, echoes this sentiment, emphasizing the dynamic nature of the marketing industry. It’s about finding the right balance.

CMO 94

CMO Marketing Marketers Marketing Mix 94

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Good data allows for advanced analytics, which produces insights that lead to an informed strategy.

Transform 92

Transform CMO Marketing Marketers 92

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. UA reported what users did; GA4 generates predictive insights. Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” Words matter.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 75

CMO Price Transform Marketing Strategy 75

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 95

CMO Transform B2C Marketing 95

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. However, nearly half of consumers are concerned about how companies are using their personal data.

CMO 130

CMO B2C Marketing Marketers 130

Duct Tape Marketing

MAY 13, 2023

However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional marketing agencies and fractional CMOs, the benefits of the fractional CMO model, and how to succeed in this role.

CMO 78

CMO Key Performance Indicator Traditional Marketing Brand Management 78

Set Up

JANUARY 19, 2024

Read about what’s being talked about this week! In a report by Gartner , 2023 insights reveal that many CMOs priced disruption into their 2023 plans to account for volatility. As CMOs are currently crafting their 2024 budgets, are they still considering "disruption" into their plans?

CMO 52

CMO Finance Price Management 52

Martech

APRIL 12, 2024

Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

Management 103

Management Product Key Performance Indicator CMO 103

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. CMOs build the business — they don’t just market it.

Transform 94

Transform CMO PR Education 94

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Customer insights. Remember, the success of integrating AI into MOps isn’t merely about leveraging the most advanced technology. This sets the course for your entire AI-driven strategy.

Transform 105

Transform Analytics CMO CRM 105

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Source: CMO Council’s High Velocity Data Report. and Canada. Used with permission.

Analytics 134

Analytics Transform Customer CMO 134

Search Engine Land

DECEMBER 16, 2022

It provides vital business insights into consumer behavior and intent while helping content get discovered and measured. As SEO becomes engrained in many parts of a business – from providing insights for sales and product and optimizing content to partnering with digital media teams – it is critical to address the following.

Communications 95

Communications SEO CMO PR 95

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: To improve the prompt and gain more actionable insights, consider providing additional context and specificity.

Price 95

Price CMO Marketing Marketers 95

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. Prompt: What do you think about retargeting? For this prompt, try selecting the CMO persona. Data Analyst: Analyzes campaign performance, identifies trends, and provides insights to optimize the retargeting strategy. I am trained with MarTech content.

Customer 84

Customer CMO User-Generated Advertising 84

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising 99

Advertising Advertisers Finance Marketing 99

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 98

CMO Communications Finance B2C 98

Set Up

JULY 12, 2022

Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks. I think about that for my team and want to ensure that I give them the space they need and the time that they need to be their best so that they can come and do their best work as well. #2 3 - Love | Jo Ann Herold , Former CMO at Honey Baked Ham Co. Authenticity.

CMO 98

CMO Health Communications Promotion 98

Businesses Grow

APRIL 15, 2024

I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. ” It was signed by the CMO of a Fortune 100 company. The cool thing about blogging is that I get a performance every week.

Transform 109

Transform Thought Leadership CMO Entertainment 109

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. Marketers currently spend about 2.1% Marketing capabilities continues to be ranked as the highest quality knowledge asset, with customer insights and competitive intelligence a close second and third. 10 – The CMO Survey Award for Marketing Excellence.

CMO 130

CMO Retail Price New Markets 130

Hubspot Marketing

DECEMBER 21, 2023

But when you're looking for something about the same size and thickness as a business card? So, we've gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets.

CMO 103

CMO Communications Management Law 103

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. ” “How can I use data-driven insights to create more effective marketing plans?” Share your insights and join the conversation.

User-Generated 101

User-Generated Marketing Marketers CMO 101

Set Up

FEBRUARY 2, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. Join us in this insightful conversation that goes beyond marketing strategies and delves into Woods’ journey to becoming a marketing leader, advice she would share with other marketers, where she finds inspiration, and more.

CMO 59

CMO Thought Leadership Place Marketing Strategy 59

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. It’s evolving, and so must the role of the CMO. A dramatic nosedive for CMO salaries. Ads are all about a brand.

CMO 126

CMO Manufacturing Outbound Marketing Retail 126

Hubspot Marketing

JANUARY 4, 2021

Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Customer 93

Customer User-Generated CMO Analytics 93

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Be the change you want to see…If you want to be a part of something that's moving, shaping, and morphing, don't just talk about it, be about it.” I get really excited about most things.

CMO 59

CMO Thought Leadership Energy Performance Marketing 59

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Be the change you want to see…If you want to be a part of something that's moving, shaping, and morphing, don't just talk about it, be about it.” I get really excited about most things.

CMO 59

CMO Thought Leadership Energy Performance Marketing 59

Hubspot Marketing

FEBRUARY 12, 2024

Not only are 81% of consumers worried about how companies use their personal data, but 72% say they're more likely to buy from companies they trust with it. Yap and Google certainly aren’t the only ones thinking about how brands can help consumers feel safer online. Let's dive in. Consider airlines. Advertising and AI go hand in hand.

Transform 100

Transform Advertising Advertisers CMO 100