Search Engine Land

SEPTEMBER 20, 2023

Turn keywords into URLs with LOWER and SUBSTITUTE functions Let’s start by adding some new content to your content plan. If you have a list of target keywords for new pages, you can turn them into URLs with some quick functions. JOIN is like CONCATENATE but lets you add a character or string between each cell you’re combining.

SEO 137

SEO Analytics Search Marketers Customer 137

Jeff Bullas

FEBRUARY 19, 2023

Improve the structure of your URLs 1.2. Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites, it detects links on each page, and adds them to its list of pages to crawl.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Hubspot Marketing

JULY 13, 2023

Optional: Add 'tw-align-center' after the words "twitter-tweet" in the embed code. To correct this, add the text, 'tw-align-center' (without quotation marks) directly after "twitter-tweet" in the embed code. Optional: Add center and /center tags around the entire HTML snippet to center-align your post. Set your desired width.

User-Generated 145

User-Generated Shoppers Customer Place 145

Backlinko

MARCH 29, 2024

Website Sitemap Alternatively, you can add hreflang annotations in your sitemap. Step 3: Set Up Hreflang Tags Correctly You can add hreflang attributes in any order. The ”x-default” value provides a fallback URL for visitors whose location or language does not match any specified in the hreflang cluster. So, what gives?

Shoppers 94

Shoppers User-Generated SEO Management 94

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. You can identify URL parameters as text strings following a “?” ” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ?

SEO 91

SEO User-Generated Marketing Marketers 91

Search Engine Land

MAY 13, 2024

To set preferences: Create or edit a Demand Gen video ad and add the videos. Complete ad setup (logos, text, URL, etc.). Enable “set ad format preferences.” ” Use “prefer on” to select formats for each video. Assign at least one video per format or have one for all formats.

Advertising 102

Advertising Advertisers Performance Marketing Management 102

Hubspot Marketing

APRIL 2, 2024

There’s where you’ll add your embed code. Go to publish.twitter.com and insert the URL of the post that you’d like to embed. Paste the following code into it: Return to the webpage and copy the URL. Paste the entire URL where it says url in your iframe code. Once you’ve customized it, click Update. Click Copy Code.

User-Generated 96

User-Generated Place Management Customer 96

Orbit Media Studios

FEBRUARY 14, 2023

You’ll need to add them by clicking the “Add metric” dropdown at the bottom of the list, then searching for them. Use “Page path and screen class” which is basically the URL. Next we’ll add a filter, so we’re just looking at Organic traffic. Click “Add filter” above the line chart. It has only a few options.

SEO 144

SEO Content Marketing Analytics Promotion 144

Hubspot Marketing

APRIL 6, 2023

Include your URLs in tags. If they aren't, save your crawl budget (the finite amount of crawlable pages and resources across your site) and add the video link to your page sitemap. Google News sitemaps aren't favored in regular ranking results , so make sure you only add news articles. indicates when the page was last edited.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Search Engine Land

MARCH 15, 2024

In the screenshot above, I used a free Chrome extension to add percentages to get an even quicker picture of where most of the traffic was lost). Redirected URLs. URLs crawled by subdomain (if applicable / a domain-level property). Specific URLs getting crawled. Specifically, you can look at: Errors.

SEO 101

SEO Search Marketers Branding Analytics 101

Search Engine Land

SEPTEMBER 21, 2023

IndexNow is a simple ping protocol so that search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results. billion URLs per day to the IndexNow API,” Microsoft said. billion URLs per day to the IndexNow API,” Microsoft said.

User-Generated 102

User-Generated SEO Promotion Customer 102

Search Engine Land

OCTOBER 26, 2023

As Google explained: “When you add search themes, you’re telling Google AI you want to reach that traffic in your Performance Max campaign across all Google Ads inventory, including Search, YouTube, Gmail, Discover, Maps, and Display. According to Google: You can add 25 unique search themes per asset group (e.g., “car”

Automobile 120

Automobile Advertising Advertisers Promotion 120

Orbit Media Studios

FEBRUARY 28, 2024

Detours that fix dead end service pages Add a lead generation CTA above the footer on every service page If the page is very long, consider adding a CTA partway down the page 2. Divide the event count by the total sessions on blog URLs and that’s your clickthrough rate. It’s filled with tips to increase clickthrough rates.

eCommerce 131

eCommerce Shipping Analytics Place 131

Search Engine Land

FEBRUARY 1, 2024

Sullivan added that he would like to see Google add links to the Wayback Machine so users can get access to the archived versions of those pages. “Personally, I hope that maybe we’ll add links to @internetarchive from where we had the cache link before, within About This Result. Plus, others beyond us use it.”

SEO 144

SEO 144

Search Engine Land

MAY 16, 2024

Don’t forget to 301 redirect URLs later). Duplicate content can happen for multiple reasons, including trailing slashes on URLs, CMS problems, content that is too similar, boilerplate content and more. Managing links Properly mapping and redirecting URLs is essential for maintaining SEO value during a site migration.

SEO 84

SEO Analytics Management Health 84

Backlinko

FEBRUARY 20, 2024

URL limits: Are there limitations on the number of URLs the tool can handle? Customization: Can you include/exclude specific URLs, set priorities, and update frequencies? If you’re on a free plan, you’ll need to manually update your sitemap every time you add a new page to your website. Does it meet your website needs?

User-Generated 82

User-Generated Price SEO Management 82

Search Engine Land

FEBRUARY 7, 2024

This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. Image URLs High-quality images are essential for showcasing products.

Product 129

Product SEO Copywriting eCommerce 129

Many Chat

JUNE 26, 2023

That’s where the Instagram Referral Url comes in! With the Instagram Ref Url, you can use a special url to drive your audience directly into a conversation within your Instagram DMs. Click this Ref Url below to experience it for yourself! link] Why should I use a Ref Url? Where can I post a Ref Url?

Communications 98

Communications Customer Marketing Marketers 98

Search Engine Land

NOVEMBER 10, 2023

While this will not stop ads from showing on the Audience Network completely, it does give advertisers some control over where their ads are shown and stop them from showing on the URLs they input. Advertisers must navigate to the settings section of their Search campaign, open up the Exclusions box and add the URLs before clicking save.

Advertising 112

Advertising Advertisers Customer Search Marketers 112

Search Engine Land

DECEMBER 4, 2023

This decrease will also appear in the number of video impressions in the performance report , video indexing report , and the video rich results report in Google Search Console.

Product 119

Product SEO 119

AWeber

FEBRUARY 1, 2024

BIMI is an email standard that allows brands to add their logo to messages sent from their domain. With BIMI, you can add a URL pointing at your brand’s logo to your DNS record. Step #2: Create an SVG Tiny PS version of your official logo Remember, the whole point of BIMI is to add your logo to emails. What is BIMI?

Branding 85

Branding Email Marketing User-Generated Price 85

Search Engine Land

APRIL 4, 2024

If non-brand performance is the primary factor, look for the leaks – aka the URLs and keywords that are trending down. URL : Which page(s) are losing traffic? Do they share connections like a URL directory or JavaScript template? Where is non-brand performance down? Query : Which search terms are contributing to the decline?

SEO 117

SEO Analytics PR Branding 117

Customers.ai

SEPTEMBER 15, 2023

This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post. And in 2022, multiple new opportunities to add a link to an Instagram post have arrived ! In this article, we’ll cover all of the new and existing places where you can add links on Instagram.

User-Generated 98

User-Generated Place Branding SEO 98

Search Engine Land

SEPTEMBER 22, 2023

We used Google’s free Campaign URL Builder tool to add campaign parameters to the URLs in the call to action at the end of each post. I added a closing paragraph and used Google’s Campaign URL Builder to add campaign parameters to the URL. Now, there are various ways to add a link to an image.

PR 109

PR User-Generated Analytics Communications 109

Search Engine Land

APRIL 19, 2024

Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool. However, while GSC provides some examples of URLs affected, it doesn’t provide a full list. In the zap example above, I only pull in image details for each URL for a site with over 10,000 pages.

Analytics 98

Analytics SEO Customer Management 98

Search Engine Land

APRIL 29, 2024

And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. We did not include website structures using URL parameters in this study, as they are not recommended.

SEO 107

SEO Fashion Branding Management 107

Search Engine Land

JUNE 5, 2023

Elements to identify: H1, H2, H3, page title, meta description, canonical URL, number of H1 and H2 and number of internal links (including URLs).” In the second button, I see the H1, H2, H3, page title, meta description and canonical URL. This is because we haven’t specified an URL for the extension icons and images.

SEO 143

SEO Digital Marketing Search Marketers Content Marketing 143

Orbit Media Studios

NOVEMBER 8, 2023

Are there broken pages or bad URLs? Engagement > Pages and Screens > “Page title and screen name” dimension, search for “Page Not Found” If a visitor goes to a bad URL (a page that doesn’t exist) they arrive at a “404 Page Not Found” landing page. Next we’ll add a secondary dimension to see the URLs.

eCommerce 115

eCommerce Analytics SEO User-Generated 115

Search Engine Land

APRIL 17, 2024

Add merchandise to the shopping cart. But you can add the same parameters to any other key event. So, where did all these people discover the relatively long URLs for the plethora of landing pages? Make a purchase. This is particularly true if you can assign a default monetary value to a key event in GA4.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

User-Generated 102

User-Generated Analytics Management Branding 102

Hootsuite

JUNE 27, 2022

Click Upload to add your video to GIPHY. Select Choose File to add a video from your desktop or mobile device. If you want to add a video from a URL, there’s the option to do so. Copy the URL, then navigate to GIPHY. Paste the YouTube URL into the box that says Any Url. Click Continue to Upload.

Entertainment 145

Entertainment Social Media Marketing Promotion Communications 145

AWeber

OCTOBER 21, 2022

Add a link to any YouTube video, whether it’s yours or someone else’s, and a thumbnail of the video will appear at the bottom of the email. You can also copy the URL from the browser to get this link. So when you add a link to a YouTube video in your email, it adds a thumbnail. Under the video, click “Share.”.

Email Marketing 107

Email Marketing Marketing Marketers 107

Hubspot Marketing

JANUARY 3, 2024

URL Parameters URLs can often contain additional parameters because of how they are being tracked (marketing campaign IDs, analytics IDs), or the CMS a website uses adds its custom parameters. For example, the following URLs could all lead to the same page: [link] [link] [link] 2. link] [link] 3.

COS 97

COS SEO Health Copywriting 97

Search Engine Land

JUNE 13, 2023

To take part in the checkout pilot for your free listing, simply log into Merchant Center, click on Settings and add your checkout landing page link where you want shoppers to land. Currently, Google can support a maximum of five parameters within a URL template. This is to make sure that customers are taken to the right checkout page.

Customer 93

Customer Shoppers Advertising Advertisers 93

Orbit Media Studios

MARCH 14, 2023

Go to the Engagement > Pages and screens report Click the “Add Filter +” so we can see just the social traffic Set the Dimension to “Session medium” Set the Dimension value to “social” Click “OK” Type “blog” into the search box to see just the URLs from that directory. I’ve changed the cell type to “Heat map” to add a little color.

Analytics 128

Analytics Social Media Marketing Shoppers Energy 128

Search Engine Land

NOVEMBER 3, 2022

URLs) when updating existing content quite often. What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. Very, very rarely (if they have terrible URLs that you can’t even copy & paste, maybe).

SEO 95

SEO Finance Law Place 95

Search Engine Land

OCTOBER 16, 2023

Google provides two ways for dealerships to add their inventory. You can post your URL of a page or a code snippet to the tool. The post Google adds new vehicle listings structured data appeared first on Search Engine Land. Vehicle listing structured data. Rich results test updated.

SEO 126

SEO 126