Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Traditional advertising often lacks the credibility needed to influence such decisions. Think of influencers as partners rather than merely promoters. Foster authentic relationships.

Influencer Marketing 310

Influencer Marketing Thought Leadership Transform B2C 310

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertisers 80

Advertisers Advertising Whitepaper B2C 80

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 120

Manufacturing B2C eCommerce Marketing 120

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Fitness Advertising Relies Heavily on Visuals. 7 Fitness Advertising Strategies to Test.

Advertisers 141

Advertisers Advertising Health User-Generated 141

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). of companies reporting this change, followed by “changing partners” (42.9%), “changing marketing promotions” (40.3%), and changing distribution (33.6%). Focusing on their own companies, average revenues are growing faster than markets at 16.4% two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Of course, not all social media promotion is created equal. Today, there’s another place your company can go to reach the masses.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Lusha

JUNE 16, 2021

Well, for one, we’re starting to see B2B and B2C sales tactics merge. In this article, we’ll take a look at how B2C uses data to create a self-serve business model, and how B2B companies can begin transitioning to do the same. B2C companies have less customized customer journey map. How B2C is using data efficiently .

Customer Journey 52

Customer Journey B2C Customer Transform 52

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Advertising/branding. John Wanamakers famous line was that half his advertising money was wasted, he just didn’t know which half, is now outdated thanks to technology, and APAC marketers are embracing the change.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. How it works: The feature includes fields like occasion selection, promotion type (e.g.,

Promotion 121

Promotion Advertising Advertisers Marketing Strategy 121

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. Modern technologies have opened the door to a whole new era of advertising— digital advertising. What Is Digital Advertising? Why Is Digital Advertising Important?

Advertisers 134

Advertisers Advertising Thought Leadership Customer loyalty 134

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else.

Gen Z 130

Gen Z B2C Shipping Marketing 130

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Online advertising: Changes could disadvantage small businesses and publishers in the ad market. The big picture. Dig deeper: U.S. What’s next.

Advertisers 121

Advertisers Advertising Promotion Product 121

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. yet all of its advertising focused on its “old” territory. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future. But the company had changed.

B2C 92

B2C Retail Customer Journey Advertising 92

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. And when it comes to learning from past mistakes, there’s a clear connection to be made between: Those who increase (or at least maintain) advertising budgets. B2C will feel it first. Keep a finger on the pulse of B2C industry trends.

B2C 86

B2C Health Marketing Marketers 86

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. In the same period, the proportion of new advertisers decreased 29%. mobile gaming app advertisers rose one-quarter of a percent, remaining more or less stable. The overall volume of U.S. The overall volume of U.S. Longer campaigns.

Advertisers 117

Advertisers Advertising Promotion B2C 117

Exposure Ninja

AUGUST 11, 2023

Is it advertising? The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” What’s the Difference between Marketing and Advertising? What is it, exactly?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. Take a look at this chart comparing B2B and B2C customers. for b2c marketing. for b2b marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Neil Patel

NOVEMBER 19, 2021

There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. Or, if you’re a B2C company selling cosmetics, you might host a webinar on how best to use your products.

B2C 141

B2C User-Generated Energy Promotion 141

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Why we care.

Customer Journey 119

Customer Journey Customer Transform Shoppers 119

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. For B2C events, consider location or interests when targeting your demographics for digital ads. Print and out-of-home advertising. Event planning for a festival and various smaller events. Digital ad campaigns.

Event Marketing 111

Event Marketing Food Direct Mail Entertainment 111

Customers.ai

DECEMBER 18, 2023

People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting. This is PERSON-level data that will help both B2C and B2B sales teams build highly-targeted outbound sales campaigns with personalized messaging. The Customers.ai

User-Generated 120

User-Generated B2C Outbound Marketing Analytics 120

Hubspot Marketing

AUGUST 25, 2023

To further prove that you should add more to your website, we surveyed 101 marketing and advertising professionals to learn which landing page elements and strategies were most effective. 91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s).

Inbound Marketing 110

Inbound Marketing B2C eBook Promotion 110

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play.

Gen Z 128

Gen Z B2C User-Generated Branding 128

Hubspot Marketing

OCTOBER 30, 2020

You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. Think about possible distribution channels, what outlets you could sell your product, whether you're B2B or B2C, etc. Promotion is the bread and butter of marketing. What is the value of your product?

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Defined as any content created by users of an online platform, UGC is popular in B2C markets. As a bonus, UGC can be more cost-effective than traditional advertising.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Promote Your Content Across Different Platforms.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

The CMO Survey

MARCH 28, 2023

In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 In terms of how companies use social media, brand awareness and brand building continues to be the most common, followed by brand promotions, acquiring new customers, and introducing new products and services. percent pre-pandemic.

CMO 130

CMO Finance Marketing Marketers 130

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” Why we care. billion in 2024 to $11.5

Advertisers 110

Advertisers Advertising Entertainment Marketing 110

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials User-Generated 87

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. — to targeted accounts.

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Customers.ai

AUGUST 4, 2022

Grab your map to Unicorn Land and get our step-by-step guide to automated appointment booking: Step-by-step guide to setting appointments with sales outreach automation Step #1: Pick a starting point Step #2: Ask qualifying questions Step #3: Re-engage qualified leads Step #4: Run a promotional campaign. Leave no qualified lead behind!

B2C 101

B2C Promotion Advertising Advertisers 101

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

B2C 22

B2C Content Marketing Product Millennials 22

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play.

Gen Z 100

Gen Z B2C User-Generated Branding 100

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As

Advertisers 113

Advertisers Advertising Finance Marketing 113

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. This can encompass: Advertising costs (online and offline). Promotional events and campaigns. Salaries and commissions for the sales team.

Customer Acquisition 109

Customer Acquisition Customer Food CRM 109

SocialPilot

DECEMBER 6, 2023

You also need to consider whether your business follows a B2B, B2C, or C2C model. For example, if you are a B2C brand selling fashion apparel, Instagram, Facebook, and TikTok could be the most suitable channels for you. To further optimize your profiles, cross-promote your social media accounts by linking them to each other.

Social Media Marketing 74

Social Media Marketing Marketing Strategy Marketing Marketers 74

Hubspot Marketing

DECEMBER 13, 2023

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Opportunities B2C sales might be a challenge for the hotel industry, but business-to-business (B2B) presents an opportunity. This should give you healthy room for a compelling promotion for repeat, direct bookings.” Send helpful emails.

Email Marketing 103

Email Marketing Marketing Marketers Customer Acquisition 103