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How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

Hubspot Marketing

While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to.

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What Is Paid Media? Definition, Examples & 7-Step Guide

Neil Patel

Key Takeaways Paid media is any form of paid advertising on a platform you don’t own. Influencer recommendations, advertorials, and sponsorships are well-known forms of native advertising. Paid Social Media Advertising Social media advertising is big business. Here’s an example of paid media advertising on Facebook.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

So I like to think of job descriptions as being a powerful tool for advertising your company. Clear copywriting and editing skills. Contributing to long-form content projects such as ebooks. Marketing offers can include everything from educational ebooks to webinars, to free trials. BA/BS is a plus, but is not required.

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Optimizing B2B Conversion Rates — All My Tips and Strategies

Hubspot Marketing

Using AI and its data to optimize your copy and content takes the guesswork out of your advertising. If you cannot improve your copywriting optimization, unless you’re willing to assume you're wrong. This is also why it’s really important to create compelling content, like case studies and ebooks. Account-based marketing.

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Different content marketing options , like ebooks, templates, or strategy guides, appeal to certain buyers across different marketing funnel stages. Why split test your landing pages? Improve conversion rates. Fill out a form.

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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. The ebook provides value for readers trying to crack a complicated marketing strategy — and in exchange for their contact information, they get insider tips from a variety of expert sources. conversion.

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How to use landing page sales funnels to convert more visitors

Unbounce

Content downloads : Offering ebooks, whitepapers, and other resources. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Get started with a free 14-day trial today.