Remove Advertisers Remove Millennials Remove Target Market
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). which states that advertising must be distinguishable as such.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Ready to dig deep? Ready to try it?

Gen Z 102
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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Heres why: The trust factor. Multi-platform reach.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 56
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B2B marketing on TikTok: What you need to know

Martech

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. According to TikTok data, advertisers are now seeing an average return of $2 for every $1 spent. What impact has this had?

Gen Z 121
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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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How to Identify Your Ideal Target Markets for Paid Campaigns

Neil Patel

What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Demographics are actually subsets of a target market. For example, a car insurance company’s target market could be “all car owners.” Millennials or Zoomers?