Advertising B2C CRM Performance Marketing 
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in Fall 2023.
Martech
JULY 6, 2022
“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.
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Martech
APRIL 25, 2022
. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Enter CTV — a growing channel offering ABM marketers plenty of opportunities.
Hootsuite
DECEMBER 10, 2019
Social marketing and performance marketing collide. The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents). And advertisers can now reach more than 650 million users on LinkedIn.
Bannerflow
JULY 30, 2020
Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time.
Litmus
JUNE 23, 2022
When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.
Martech
MARCH 22, 2022
Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. 3 drivers of email marketing’s evolution.
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