article thumbnail

Rebranding for success: merging Com Hem and Tele2

Bannerflow

Through the updating of live advertising and the creation of hundreds of new ads for the newly merged operation. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. How did display advertising help promote the rebrand?

article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. Vanity metrics in advertising The online advertising industry is built on the back of impressions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When to use real vs unrealistic product images

Ariyh

Read more and fill out this short form here 💰 Advertising sales Help me find prospects and sell advertisements in Ariyh and additional services Sounds interesting? Read more and fill out this short form here 📝 Intro You’re a brand manager deciding which images to use on the packaging of your new cereal.

Product 90
article thumbnail

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year. Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130
article thumbnail

Balancing generalists and specialists: An essential strategy for marketing success

Martech

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. Encourage your team to embrace their roles as generalists or specialists and promote a culture of collaboration, mutual learning and leveraging individual strengths.

CMO 93
article thumbnail

How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot Marketing

Included in our eight budget templates bundle is a template to manage your website redesign. as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. You can look at Twitter advertising as an example," Webb explains. Beware Hidden Costs.

article thumbnail

Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. There’s even a subreddit for small businesses where you are allowed to promote your business. That’s Reddit. Or a contest. Every subreddit is different. Take advantage of free tools.