Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. ” Get the daily newsletter search marketers rely on. PMax explained. Why we care.

Advertising 123

Advertising Advertisers User-Generated Management 123

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Search Engine Land

FEBRUARY 1, 2023

This is the second article in our new series on why video games are a huge opportunity for advertisers in 2023. billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. If brands think of it as this isolated channel, they’re already behind the curve. The answer is mobile.

Gen Z 94

Gen Z Advertising Advertisers Branding 94

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Google Chrome is already restricting cookies for 1% of users , as noted in recent reports. Advertisers need to establish new measurement practices right now. There is no more waiting.

Advertising 107

Advertising Advertisers Transform User-Generated 107

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. With illumin and Spaceback , the possibilities are endless, and the journey toward redefining advertising norms has only just begun.

Branding 127

Branding Entertainment Advertising Advertisers 127

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Branding 122

Branding Finance Marketing Marketers 122

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Buffer Marketing

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. People trust people.”

User-Generated 79

User-Generated Product Branding Retail 79

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 102

Branding Fashion Food COS 102

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 73

Advertising Advertisers PR Millennials 73

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without.

Advertising 112

Advertising Advertisers Transform Manufacturing 112

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

Advertising 100

Advertising Advertisers Food User-Generated 100

Hubspot Marketing

MAY 9, 2023

Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business. Technology can only be as efficient as it's built to be and should follow a universal guideline to benefit its user base. Why are AI ethics important?

Advertising 105

Advertising Advertisers User-Generated PR 105

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting. lead gen advertisers) the opportunity to target Amazon’s audience. What are Amazon non-endemic ads?

Advertising 113

Advertising Advertisers eCommerce User-Generated 113

Search Engine Land

OCTOBER 25, 2023

Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. In a letter to investors, Snap said the company has “focused on improving our advertising platform” to generate higher returns for advertisers. “We

Advertising 109

Advertising Advertisers User-Generated Product 109

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. On one hand, they want to learn about new products and services.

Advertising 71

Advertising Advertisers Whitepaper User-Generated 71

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. internet users blocked ads.

Advertising 133

Advertising Advertisers Content Marketing User-Generated 133

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. What Are Social Media Ads?

Advertising 77

Advertising Advertisers Gen Z Social Media Marketing 77

Martech

DECEMBER 4, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser.

Advertising 100

Advertising Advertisers eCommerce Customer Acquisition 100

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 105

Retail Branding User-Generated SEO 105

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. Are your prices competitive?

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 110

Advertising Advertisers Retail Price 110

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. TikTok Advertising Stats To Know. TikTok has 1 billion global daily active users. 52% of TikTok users in the U.S.

Gen Z 130

Gen Z Advertising Advertisers User-Generated 130

Search Engine Land

JANUARY 24, 2024

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Undetected. Why we care.

Branding 119

Branding Affiliate Marketing User-Generated Retail 119

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without.

Advertising 97

Advertising Advertisers Transform Manufacturing 97

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Search Engine Land

JUNE 27, 2023

Automation in digital advertising has become a lifeline. While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. Google’s new ad type announcements at Google Marketing Live (i.e.,

Advertising 95

Advertising Advertisers User-Generated Price 95

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. 4 Unique Attributes of Fitness Advertising. Every industry has its own unique marketing challenges , and the fitness sector is no exception. There’s a Ton of Competition.

Advertising 141

Advertising Advertisers Health User-Generated 141

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. A small audience might not provide enough data for the algorithm to gauge user preferences and behaviors, resulting in underwhelming performance – even if your content is highly relevant. SUBSCRIBE See terms.

Advertising 132

Advertising Advertisers User-Generated Branding 132

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Retail 98

Retail Advertising Advertisers Branding 98

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? Do not try to fit this sprawling generation into a one-size-fits-all box. Outspend on Temu.

Health 102

Health User-Generated Marketing Marketers 102

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Brand safety. Why we care. Image: IAB.

Advertising 106

Advertising Advertisers Entertainment Marketing 106

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. In this article, we explore how to advertise your business online effectively with PPC ads.

Advertising 79

Advertising Advertisers Key Performance Indicator User-Generated 79