Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. For many brands, organic reach is declining. Hey, totally fair question.

Advertising 144

Advertising Advertisers Millennials Promotion 144

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Second, content marketing is emerging as the counter weight to advertising that we hate. Native Advertising.

Advertising 111

Advertising Advertisers Branding Millennials 111

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. Advertising. subreddits?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 142

Branding Transform Whitepaper User-Generated 142

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. It is advertising for the modern internet. Why Sponsored Updates?

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Businesses Grow

APRIL 1, 2024

So if you’re a brand … how do you reach her? Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). will lead people from these groups to find your brand.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Unlike PPC of the past, modern Facebook advertising lets you get granular with your targeting, only serving ads to relevant users.

Advertising 110

Advertising Advertisers Entertainment Millennials 110

Hubspot Marketing

DECEMBER 20, 2022

Scaling companies need to place connection at the center of their business growth strategies. How to Re-align and Re-Connect Your Brand for Growth in 2023. Let Data Take the Guesswork Out of Advertising. Work to advertise in the places where your target customers are spending their time.

Branding 95

Branding CRM Thought Leadership Advertising 95

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” Which means the industry is primarily made up of Millennial white women. What does it say about the way brands co-opt BIPOC culture? How can we make a place in the industry for people from different generations? Even the majority of our own team fit within that demographic.

Millennials 118

Millennials Education Social Media Marketing Management 118

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Currently, 47% of social media marketers say their brand sells directly within social media apps. Consumers slide into brands’ DMs for customer service. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

DECEMBER 6, 2022

In this post, we’ll explore the requirements for YouTube advertisements by covering the following. Then, you’ll choose which type of advertisement you want. Ad formats are determined by the advertiser and may vary based on which delivery option is selected. So what are your options for advertising on YouTube?

Advertising 131

Advertising Advertisers Millennials User-Generated 131

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 100

Branding Millennials Fashion User-Generated 100

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 134

Millennials Gen Z Retail Marketing 134

Hootsuite

OCTOBER 27, 2022

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. 65% of customers say a positive experience is more influential than great advertising. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. An AI chatbot is a robot customer service agent.

Branding 99

Branding eCommerce Shoppers Millennials 99

Hubspot Marketing

NOVEMBER 17, 2023

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Here's an example of one of the ads: To further promote the line, Adidas also had booths at the U.S.

Customer 112

Customer Millennials Advertising Advertisers 112

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Lead with brand strategy.

Gen Z 109

Gen Z Millennials Fashion Marketing 109

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas. It encourages them to try something new.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. 9 Ways to Target Pet Owners Using Paid Ads.

Millennials 129

Millennials Food Shoppers Health 129

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Rock Content

MARCH 31, 2020

Companies also needed to change their communications, and knowing what is digital advertising has become essential. All of this was taken into account by companies and, therefore, digital advertising has become very important. Let’s talk about: What is digital advertising? How does it work a digital advertising strategy?

Advertising 59

Advertising Advertisers Transform User-Generated 59

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. But social is hot on TV advertising’s heels—especially among younger generations.

Gen Z 110

Gen Z Millennials Communications Advertising 110

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Product 141

Product eCommerce User-Generated Millennials 141

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 88

Gen Z User-Generated Entertainment Millennials 88

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Providing customers with a personal touch and sense of care helps build loyalty with a brand over time.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. Why not focus on millennials and Gen-X instead? percent share as of 2019.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Social media helps businesses enhance lead generation efforts by increasing brand awareness, fostering engagement, and driving website traffic. Create targeted ads.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111