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HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. Pricing hasn’t yet been announced. of TikTok’s advertising audience is aged 35 and up, including 5.5% Get MarTech!

CRM 122
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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. HubSpotCRM #CRM #SalesTok ♬ original sound - goldenbiscuit.tx In this ad, HubSpot uses entertainment to sell the benefits of its CRM without being too salesy. Go grab some popcorn. Heinz: Heinz A.I. views on TikTok.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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The Best AI Recruiting Tools in 2024

Hubspot Marketing

AI tools minimize the need for excessive job advertising. There are a lot of great recruiting tools on the market, so here’s a high-level list identifying the basics of the tool, what stood out to me about the software, and the pricing information. Pricing: Custom 2. Pricing: Custom 4. Pricing: Custom 5.

Price 101
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The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Customers.ai

In fact, many advertisers aren’t even aware of what it does or its impact on performance. BUT – if you don’t give Meta that data – you are going to pay the price in the form of a “tax”. Our experts have homed in on 5+ critical optimizations that aren’t on the radar of 99% of Meta advertisers we’ve spoken to in the last 60 days.

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Salesforce unveils Einstein GPT

Martech

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. Dig deeper: OpenAI unveils ChatGPT API at very low prices Einstein GPT. Generate personalized content to engage customers and prospects across email, mobile, web, and advertising. Integrations.

CRM 107
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What technology would you bet on in the martech race?

Martech

This is how SFDC became much more than a CRM , with marketing automation tools and — something that is particularly relevant to the discussion around data — a customer data platform ( CDP ). Integrating more features naturally drives customers to the platform and the core CRM product. Will other CRMs be on the podium?