Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. How are you positioning your brand/product? Is your product differentiated? If you haven’t done keyword research on your product detail pages recently, it’s time to do so. billion in 2023.

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Search Engine Land

OCTOBER 6, 2022

share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – With so many people shopping for everyday goods on Amazon, setting aside a chunk of your advertising budget to take advantage of the site’s commercial traffic is a smart business strategy. Boasting a 37.8% for every $1.00

Advertising 86

Advertising Advertisers Real Estate Shoppers 86

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Question for 2023: How much of the diversification of social media advertising will continue? We saw stable numbers for Q4 YoY.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Sachs Marketing Group

NOVEMBER 20, 2023

Advertising on Google is a crucial step for businesses looking to enhance their online presence. It involves creating and running ads through Google Ads, Google’s online advertising platform. This allows businesses to reach a wider audience, target potential customers, and drive traffic to their websites.

Advertising 52

Advertising Advertisers eCommerce Customer Acquisition 52

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. What is the average customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 26, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 24, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Ariyh

JANUARY 1, 2024

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer).

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Google intended Performance Max to be an all-in-one campaign type capable of serving the needs of most advertisers. Let me give you an example. That includes: Text.

eCommerce 138

eCommerce Retail User-Generated Advertising 138

Use Insider

DECEMBER 16, 2023

Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. Customer targeting started back in the direct mail era of marketing and advertising. The customer’s reachable channels. Their average order value (AOV).

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. The diamonds are in the details.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. Consider an ecommerce store selling products worth $20, $50 and $100.

eCommerce 139

eCommerce User-Generated B2C CRM 139

Search Engine Land

APRIL 11, 2023

A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Ecommerce Branded terms in ecommerce can be complicated depending on what you sell. For smaller campaigns with fewer products or modest ad spend, it's better to leave branded traffic in.

Non-Profit 92

Non-Profit Branding eCommerce User-Generated 92

Digital Marketer

JULY 26, 2023

The higher the rate, the better it is for you in terms of sales and customer acquisition. For example, if your goal is to get newsletter sign-ups and the form is on the contact page or a product page, you will only count the website visitors on that specific page, not the home page or others. What Is A Good Conversion Rate?

eCommerce 81

eCommerce Copywriting Shipping User-Generated 81

Hubspot Marketing

DECEMBER 14, 2023

How International PPC Campaigns Differ from Domestic How to Create International PPC Ads PPC Landing Page Examples PPC Tools International PPC Best Practices Advertisers can target these keywords and use their ads to direct people to their website or landing page. PPC means advertisers will pay a fee whenever someone clicks on their ad.

eCommerce 73

eCommerce Advertising Advertisers Promotion 73

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Advertising. Customer experience. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

AUGUST 6, 2021

Answer these key questions: Who is your customer? Customer relationship management and community. The death of the cookie will drive up customer acquisition costs significantly. What is important to them? How do you align with their needs? Email marketing remains an underutilized communication channel for many businesses.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Use Insider

JANUARY 19, 2024

You can predict which customers are likely to buy, which channel they’re most likely to engage on, what products they’d like to see next, and more. For example, brands like Amazon, Netflix, and many others analyze massive data sets to create highly targeted predictions and determine what products or content you’d like to see.

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

The CMO Survey

JUNE 16, 2020

indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% Consistent with this, CMO Survey results show the largest single drop in traditional advertising spending (-5.3% Small companies (with fewer than 500 employees) are taking advantage of selling online, with ecommerce accounting for 26.1%

CMO 130

CMO Transform Customer Acquisition B2C 130

Econsultancy

DECEMBER 2, 2021

At the same time, the digital advertising landscape is changing as third-party cookies are phased out by privacy-focused big tech, forcing marketers to reassess how they target consumers and track return on adspend. CPG brands in particular are grappling with a shift to direct-to-consumer activity.

Management 98

Management Customer Retail eCommerce 98

Use Insider

OCTOBER 7, 2023

For example, most CDPs can unify data from online and offline sources like customer relationship management systems (CRMs), analytics platforms, social media tools, customer service software, point-of-sale (POS) devices, and more. CDPs help marketers: Find all touchpoints and interactions customers have with a product or service.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Use Insider

AUGUST 8, 2021

Advertising spends during the holiday season add up to a billion dollars, but that’s only counting the budgets of the top 10 retailers in the US. With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high.

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Use Insider

AUGUST 8, 2021

Advertising spends during the holiday season add up to a billion dollars, but that’s only counting the budgets of the top 10 retailers in the US. With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high.

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Welcome Software

SEPTEMBER 11, 2022

It’s an unparalleled level of experience that means we understand exactly what digital marketers need to run great experiments that increase revenue and reduce the costs of customer acquisition. And every customer is looking for a different kind of experience. Every website is different.

Customer Acquisition 40

Customer Acquisition eCommerce Marketing Marketers 40

Welcome Software

SEPTEMBER 11, 2022

It’s an unparalleled level of experience that means we understand exactly what digital marketers need to run great experiments that increase revenue and reduce the costs of customer acquisition. And every customer is looking for a different kind of experience. Experimentation isn’t just a single thing.

Customer Acquisition 40

Customer Acquisition eCommerce Marketing Marketers 40

Econsultancy

DECEMBER 20, 2021

The crux of good advertising, when you boil it right down, is about reaching customers with the right message at the right moment in time. The challenge for marketers, therefore, lies in better understanding customers and using this information to reach them with the most relevant messaging.

Customer 52

Customer Customer Acquisition Retail CMO 52

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Customer retention. Product management. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Use Insider

FEBRUARY 16, 2022

Apple sells the majority of its products online but also invests heavily in its physical store. Its brick-and-mortar stores allow customers to test out products, experiment with new features, and browse accessories — delivering an experiential touchpoint for its eCommerce stores. But what do these cases tell us?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Unbounce

MARCH 8, 2024

It’s about convincing people to take action—whether it be signing up for your webinar or newsletter , creating an account, downloading a mobile app , or buying your product or service. You can be testing Facebook and Google ads while they’re running, or test different elements on your product pages while conducting business as usual.

Transform 52

Transform Analytics Copywriting Marketing 52

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Digital Marketer

MAY 19, 2023

Which brings me to the ecommerce sector. We just launched a report recently called the Hawk AI Ecommerce Report. If you’re still thinking that ecommerce is on a skyrocketing trajectory post-2020 pandemic, hate to break it to you, but that’s not the case. They care about receiving a great product or service.

User-Generated 76

User-Generated Marketing Marketers Transform 76

Use Insider

MARCH 4, 2023

This makes actionable CDPs a great choice for marketers and growth professionals looking to improve revenue, lifetime value (LTV), and customer acquisition costs (CAC) by showing relevant messaging, content, and product suggestions to the right customers at the right times. #1 The price range they’re looking at.

Customer 52

Customer Transform Customer Journey User-Generated 52

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Source: Aberdeen).

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66