Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Prospects can start their product search on Amazon or use YouTube if it’s a visual search.

Product 98

Product SEO Customer Acquisition eCommerce 98

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). This is indicative of two key points: Once people land on a site with products of this nature (i.e. We saw stable numbers for Q4 YoY.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. What is the average customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. How are you positioning your brand/product? Is your product differentiated? If you haven’t done keyword research on your product detail pages recently, it’s time to do so. billion in 2023.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Use Insider

DECEMBER 6, 2023

Given that it takes three or more purchases to build brand loyalty, you need to start by convincing your new customer to come back and do business with you. Obviously, a large part of this is delivering a great product in the first place, but after that, success relies heavily on delivering an entirely personalized experience.

Retail 52

Retail eCommerce Shoppers eBook 52

Ariyh

JANUARY 1, 2024

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer).

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries. SEO customer acquisition cost. One of my favorite metrics to calculate is SEO customer acquisition cost (CAC). See terms.

SEO 106

SEO Non-Profit Customer Acquisition Analytics 106

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. New customer acquisition channels. Offer new products and services. Provide new experiences for your customers. Ecommerce is here to stay. Automations.

Retail 104

Retail Shipping eCommerce Law 104

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Performance Max can also analyze custom intent audiences you build from keywords.

eCommerce 143

eCommerce Retail User-Generated Advertising 143

Customers.ai

FEBRUARY 7, 2024

Alex Fedotoff Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: D2C, Facebook Ads Alex Fedotoff, from a modest beginning in Ukraine, founded several 7 and 8 figure e-commerce brands and the e-learning company eCommerce Scaling Secrets.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Many Chat

MARCH 28, 2023

The haircare brand was launching a new product range and wanted to ensure strong sales. The company’s vision is simple: “to inspire and empower people with sustainable products, the best service, and a worldwide beauty community.” All entrants received this offer to pick one of five products sold on Amazon.

Customer Acquisition 101

Customer Acquisition User-Generated eCommerce Promotion 101

Martech

AUGUST 6, 2021

Answer these key questions: Who is your customer? Customer relationship management and community. The death of the cookie will drive up customer acquisition costs significantly. What is important to them? How do you align with their needs? Email marketing remains an underutilized communication channel for many businesses.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 111

Email Marketing Price eCommerce Customer Acquisition 111

Kevin Indig

MARCH 8, 2023

So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS) because they didn’t have to create the content themselves. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern.

SEO 59

SEO Customer Acquisition Shipping User-Generated 59

Hubspot Marketing

DECEMBER 14, 2023

You can also create PPC ads for social platforms like Meta or ecommerce sites like Amazon. But if you‘ve got screenshots of a SaaS product that are all in English and you drop those into the Vietnamese market with some machine learning translated copy, it’s not going to go as well as you hope.” The costs vary. Context is key.

eCommerce 72

eCommerce Advertising Advertisers Promotion 72

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool.

Customer 84

Customer CRM User-Generated Manufacturing 84

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs. That’s why they use many different solutions to reach users.

Retail 52

Retail eCommerce Product Transform 52

Vertical Response

MAY 3, 2024

Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers.

Price 52

Price Shipping Promotion Customer Acquisition 52

Sachs Marketing Group

NOVEMBER 20, 2023

Advertising on Google offers an effective way to achieve this, ensuring your services or products are seen by those who need them most. Effective advertising on Google aligns with customer searches, putting your business in the spotlight. Without it, you’re missing out on a vital channel of customer acquisition.

Advertising 52

Advertising Advertisers eCommerce Customer Acquisition 52

Econsultancy

DECEMBER 20, 2021

However, in our ever-more-online world, we have more insight into where our customers are in their journey, how they are engaging with our brand, and when they might be in the market for a particular product or service. ” Using customer data to match the audience to the message.

Customer 52

Customer Customer Acquisition Retail CMO 52

Martech

DECEMBER 16, 2022

How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? The customer experience across your digital and physical channels is not personalized and disjointed.

CRM 86

CRM Customer Acquisition CMO eCommerce 86

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Hubspot Marketing

SEPTEMBER 29, 2022

It can push teams to get results faster, be more productive, and make useful changes when they're needed. For example, say a company just released a new product online. As soon as the product listing goes live they'll track quantitative metrics like: Product sales. Product page views. A KPI is more than a number.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Customer retention. Product management. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Use Insider

DECEMBER 16, 2023

What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Hubspot Marketing

MAY 12, 2022

In fact, more than 60% of marketers say that their customer acquisition cost has gone up in the last three years. Imagine a visitor is on your ecommerce site browsing your product line. The addition of a simple form also helps them send you emails with the products you’re most likely to shop for.

Shipping 133

Shipping Shoppers User-Generated Customer Acquisition 133

Rock Content

OCTOBER 5, 2020

Win-back about-to-churn customers – About-to-churn customers are likely to leave your brand either because they have not been using your products or had a bad experience with you. Use feedback to update your products – Listening to what your customers have to say, be it good or bad, can give you some useful insights.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Businesses Grow

AUGUST 14, 2023

My friend Spencer Crandall specializes in helping small businesses with their eCommerce, so he’s always thinking about ways to help his customers gain an edge. For example, depending on the position and the work culture, you may need someone who is highly productive, an effective mediator, or skilled communicator.

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96

Neil Patel

APRIL 30, 2021

If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. With an MOQ in place, it ensures you’re covering production costs and making a profit. You can apply MOQ strategies in direct to customer circumstances as well. If you do, you’ll end up losing money.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Use Insider

MARCH 3, 2023

This is the newest and most advanced capability, which lets customers discover products, add them to their cart, ask questions, and check out — all without leaving WhatsApp. Implementing it can completely change your customers’ shopping experience, leading to more conversions and a higher AOV. Conversational commerce.

CRM 52

CRM Marketing Marketers Price 52

Use Insider

MAY 2, 2024

Additional data and insights on your customers’ activities, especially when you combine discounts with gamification and ask people to enter their data to claim a discount as a prize. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

Neil Patel

APRIL 12, 2021

You can devote more resources to buying (and selling) the products your customers truly want, and you’ll waste less stock in the process. There are already a few successful beauty boxes on the market, such as Glossybox: Glossybox carries a wide variety of skincare products from big companies all around the world. Business Model.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Sprout Social

JULY 30, 2018

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main focuses are.

Acquisition Marketing 56

Acquisition Marketing Customer Acquisition eCommerce Analytics 56