Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? In this article, we’ll look at: What misconceptions are holding email marketers back.

Customer Journey 109

Customer Journey Email Marketing eCommerce Advertising 109

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop advertising if you can’t measure click-throughs.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Use Insider

JULY 12, 2023

3 strategies for kick-starting onsite advertising For a multi-brand retailer, onsite advertising is the most obvious way to share valuable website space with advertisers. But your customers deserve more than generic banners and irrelevant ads. Senior Performance Marketing Specialist | Read more 5 -star G2 reviews 2.

Retail 52

Retail Branding Real Estate Transform 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Marketing Strategy 140

Marketing Strategy Finance Marketing Marketers 140

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Then they started getting picked off and integrated into broader marketing suites. Why we care.

CRM 99

CRM Health Customer Journey Performance Marketing 99

Digital Marketer

MAY 2, 2022

There’s important information hidden in the metrics that will help direct your digital marketing strategy. The marketing analytics data you collect leads directly to analysis of the problem. What I will show you in this article is a number of examples from a variety of digital marketing projects. Metrics, Analysis, Action.

Digital Marketing 109

Digital Marketing Analytics Marketing Marketers 109

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. PPC means advertisers will pay a fee whenever someone clicks on their ad. Domestic ads can be repurposed but not replicated for international markets.

eCommerce 80

eCommerce Advertising Advertisers Promotion 80

Martech

AUGUST 26, 2022

People, including your customers, tend to make decisions that don’t always make sense, often succumbing to the biases lurking below the surface. And marketers are making good use of it. To nudge buyers towards the higher price point, the marketers at the Economist added another option: Print-Only Subscription: $125.

Customer 102

Customer Price Marketing Marketers 102

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels. We also spoke to dozens of industry specialists.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

AWeber

MAY 22, 2024

Ever wonder why some businesses have a knack for achieving their marketing goals? There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand. Exist as a published page on your website or on a marketing platform.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. How many customers did you find? New customers. New revenue.

Customer 107

Customer Customer Acquisition User-Generated CRM 107

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertising Advertisers Finance 98

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. Target customers. CallRail’s platform (via Callrail).

Analytics 98

Analytics Real Estate CRM Communications 98

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 102

Law Transform Marketing Mix Marketing Strategy 102

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

Email Marketing 120

Email Marketing Law B2C Marketing 120

Martech

JULY 21, 2022

As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did. Protect the customer experience. Eliminate wasteful spending.

Customer 119

Customer Customer Journey Customer loyalty Advertising 119

Martech

JANUARY 30, 2023

After all, you have a CRM in place and obtained permissions and opt-ins for your email marketing. The industry is changing I’ll discuss government regulation next, but the marketing technology industry itself is making big changes — in some cases amounting to self-regulation. Understand how their customer data is sourced and used.

Customer 106

Customer CRM Advertising Advertisers 106

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8