Digital Marketer

APRIL 30, 2024

Use various tags to increase your visibility, establish thought leadership, showcase expertise, and attract the right connections. For instance, fashion influencer Chiara Ferragni uses #adv (advertising) and #ghd (good hair day) hashtags in this campaign.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. IGTV advertising. Like it or not, organic reach is harder and harder to achieve. New friends!

Advertising 145

Advertising Advertisers User-Generated Promotion 145

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Set Up

MARCH 28, 2024

To support the campaign, there was broadcast advertising, paid search, email marketing, direct mail marketing, and more. The results were beyond the team’s expectations, but that is because it was so well thought out and considering the audience’s needs. The advertising is distinct and heartfelt.

CMO 59

CMO Direct Mail Thought Leadership Advertising 59

Marketing Insider Group

OCTOBER 20, 2020

Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Thought Leadership 131

Thought Leadership Whitepaper Promotion Marketing 131

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What’s your email marketing origin story?

Affiliate Marketing 105

Affiliate Marketing Thought Leadership PR CRM 105

Adobe Experience Cloud Blog

MAY 29, 2019

It does, however, require a fine balance between offering content that benefits your brand positioning, provides thought leadership, and is fun and shareable. Advertising—A reinvented classic. We’ve come a long way from billboard advertising and TV commercials. Today, advertising can look entirely different.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Search Engine Land

OCTOBER 27, 2023

Set clear goals: Determine the specific goals you want to achieve through your content marketing and SEO efforts. Examples may include increasing website traffic, generating leads, improving search engine rankings, or establishing thought leadership. Seek opportunities for guest blogging or interviews.

Digital Marketing 123

Digital Marketing SEO User-Generated Thought Leadership 123

OnPassive Marketing

APRIL 9, 2022

With the changing landscape of digital marketing, all B2B marketing strategies have shifted significantly, and the value of online content marketing services has shifted heavily toward digital marketing advertisements, endless content creation, and placement. Thought Leadership Content.

Marketing Strategy 59

Marketing Strategy Promotion B2C Thought Leadership 59

Adobe Experience Cloud Blog

MAY 2, 2017

Compared to others, email is an older channel, but it is still widely used, reliable and here to stay. What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Martech

NOVEMBER 14, 2022

Email marketing software decreased to 68% from 75% the previous year. Dig deeper: How to measure content marketing ROI and ROE. Technology also caused the biggest difficulty for B2B content marketers last year. Dig deeper: Content marketing: What it is and why marketers should care.

Content Marketing 91

Content Marketing Thought Leadership Marketing Marketers 91

Hubspot Marketing

APRIL 5, 2023

Today, with inbound marketing, you are either capturing demand or creating demand. Demand Capturing: Intent Channels and Content Examples Demand Capture Examples — Top Email Marketing Services , Best ETL Tools , Identity Protection Companies , ERP Integration Tools , etc. Audio Channels: Podcasts, interviews, radio advertising.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Energy 78

Energy Email Marketing Thought Leadership Customer Acquisition 78

Marketing Insider Group

APRIL 12, 2021

Paid media consists of any type of advertising. Unfortunately, this is what most people think marketing is all about. Email marketing is also owned media. Buyers give you permission to email them, and you dictate the messaging and offers. Owned media is the foundation of content marketing.

User-Generated 141

User-Generated Thought Leadership Content Marketing Advertising 141

Unbounce

MARCH 23, 2023

There are all kinds of digital marketing. You might choose to advertise your business on Google and pay to show up at the top of search results for relevant keywords. You could send an email to your customer list persuading them to try a new product or redeem an exclusive discount. What types of digital marketing are there?

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Adobe Experience Cloud Blog

APRIL 19, 2019

In an increasingly video-driven advertising space, focus your efforts on three essential videos—two before the event and one after: A ticket launch video that builds buzz, encourages registrations, and establishes your event as the place to be this year. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Thought Leadership Promotion Video Marketing 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. Email marketing. Social media marketing. In 2015, email only asked you to invest $1 to gain back $38.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Sachs Marketing Group

JANUARY 30, 2023

PPC (Pay-Per-Click) Advertising PPC advertising allows law firms to place ads in search engine results for specific keywords. PPC advertising can be an effective way to reach potential clients who are actively searching for legal services. When a user clicks on the ad, the law firm pays a fee to the search engine.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. Also, it should comprise strategic action plans for SEO, content marketing, social media, email marketing, and more.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Adobe Experience Cloud Blog

APRIL 15, 2016

A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened. Here are three smart approaches to revitalize your inactive subscribers and make the most of your hard-won contacts: 1.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Adobe Experience Cloud Blog

DECEMBER 23, 2015

Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.

Thought Leadership 91

Thought Leadership Health Advertising Advertisers 91

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Given that the average person receives 120 emails during a workday, making your email marketing stand out is definitely a challenge. Paid Advertising. Be it PPC search, display, or social ads, two things are key with any paid advertising effort—conversion tracking and testing.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Use email marketing to promote the ebook with your existing audience. Create a PPC campaign to advertise your content offer.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Adobe Experience Cloud Blog

MARCH 4, 2015

Your Marketing Efforts Need to Be Where Your Prospects Are. While digital advertising, email marketing, and industry conferences are bastions of the marketing arsenal, it’s time to realize that website engagement is just as crucial for nurturing and lead generation. Targeting and Personalization b2b'

New Markets 134

New Markets Thought Leadership Education Marketing 134

Adobe Experience Cloud Blog

JUNE 17, 2015

Engagement marketing is a relatively new concept (some of my larger clients, as resource-equipped as they are, still haven’t mastered it). Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Strategy 127

Marketing Strategy Management Thought Leadership Marketing 127

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

SEPTEMBER 18, 2014

What to do: Before you send out an email, test it on all email clients – and don’t forget mobile. You advertised a bigger, better, or cheaper version of yourself. Don’t exaggerate your height in your online dating profile, and don’t make false promises in your emails. Email marketing is about conversations.

Thought Leadership 134

Thought Leadership Entertainment Email Marketing Advertising 134

Adobe Experience Cloud Blog

MAY 29, 2019

It does, however, require a fine balance between offering content that benefits your brand positioning, provides thought leadership, and is fun and shareable. Advertising—A reinvented classic. We’ve come a long way from billboard advertising and TV commercials. Today, advertising can look entirely different.

Digital Marketing 48

Digital Marketing Thought Leadership Marketing Marketers 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

Joining MarketingSherpa was my first chance to really focus on B2B marketing in-depth, and I quickly discovered a couple major reasons to like it. First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Marketing Insider Group

DECEMBER 29, 2020

Personalization will arguably be the most crucial trend in the future of marketing. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. consumers find marketing personalization appealing. Thought Leadership.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Adobe Experience Cloud Blog

JUNE 21, 2013

First of all, articles linking Psych and Marketing are not a new idea, but many of the existing articles are outdated because they only relate to basic advertising and do not go deep into the buyer’s journey. Marketers are here to assist in development and functionality by sharing thought leadership and best practices.

Thought Leadership 134

Thought Leadership eBook Food Education 134

Adobe Experience Cloud Blog

JULY 26, 2016

Aside from affecting your email deliverability , sending emails that are classified as spam can get you in serious legal trouble. This blog will explore CAN-SPAM—how it works, what it means for marketers, the consequences of violating it, and where it may be headed in the future. Identify your message as an advertisement.

Law 103

Law Pharmaceutical Thought Leadership Manufacturing 103

Hootsuite

JUNE 27, 2023

Create and analyze paid campaigns If you’re advertising on social (and you really should be), you need a dashboard showing all your results in one place. Hootsuite Social Advertising can present your paid and organic advertising results in one place from all of your social channels. Plus, Pictory integrates with Hootsuite!

Real Estate 80

Real Estate Social Media Marketing Analytics Thought Leadership 80

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past. It enforces the “411 Rule.”

PR 134

PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

JULY 15, 2013

Firms can combine CRM data with marketing analytics, and then use automation to systematically up-sell, cross-sell and nurture, based on the insights gathered. Also, firms can use their analytics to refine targeting for online advertising to increase the related ROI. Modern Marketing' Online Video is Exploding. Opportunity.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Analytics 134

Customers.ai

JANUARY 26, 2024

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features.

CRM 111

CRM User-Generated Analytics Marketing 111