Advertising Fashion Performance Marketing 
Martech
JULY 3, 2025
Dig deeper: 3 tools every martech pro needs to turn strategy into action What kind of marketing effects do traditional measurement methods typically assume? Advertising platforms (e.g., Test 2: Direct response alone, measured in advertising platforms The effects of this campaign in a silo are almost purely additive.
Sprout Social
JANUARY 30, 2025
Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We
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Bannerflow
APRIL 16, 2020
Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.
Moz
NOVEMBER 16, 2020
Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. What KPIs are other advertisers in your vertical targeting? What creative strategies perform best?
Bannerflow
APRIL 16, 2020
Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.
Bannerflow
APRIL 16, 2020
Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.
Neil Patel
SEPTEMBER 24, 2020
So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. Neil is one of the most successful, ubiquitous digital marketers you can find.
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