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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For example, Persado uses AI to create higher-performing marketing messages. This presents an opportunity for generative AI to simplify testing of alternatives.

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2022 Predictions: CTV and cross-channel advertising

Martech

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. Activating more ads programmatically.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

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Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

The CMO Survey

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% Marketing leaders are also asked by their CEOs and/or CFOs to participate in board meetings (at a rating of 4.9)

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Why should you specialize in e-commerce marketing? That’s 80% of the population.

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How MásMóvil acquires new customers and overcomes ad production challenges

Bannerflow

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. How does display advertising help your business to acquire new customers?

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3 ways multi-brand companies can boost profit margins with retail media

Use Insider

3 strategies for kick-starting onsite advertising For a multi-brand retailer, onsite advertising is the most obvious way to share valuable website space with advertisers. By strategically placing InStory throughout your website, you can store and create prime real estate for advertisers to showcase their products or promotions.

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