Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Brave Search.

Shoppers 114

Shoppers Retail Finance User-Generated 114

Hubspot Marketing

AUGUST 18, 2022

In this exchange, the high-end designers can expose their name to a new generation of potential consumers, who will increasingly aspire to own more pieces from those high-end collections while furthering the idea that Target can be a store to find fashion-forward clothing. Image Source. Why Target Co-Branding Campaign Works. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

DECEMBER 13, 2023

Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. What is Pinterest SEO?

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Sprout Social

NOVEMBER 11, 2019

Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. For many brands today, marketing to Gen Z might feel like trying to talk to aliens.

Gen Z 87

Gen Z Millennials Shoppers Price 87

Hootsuite

OCTOBER 27, 2022

65% of customers say a positive experience is more influential than great advertising. One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Source: Survey of 1038 online shoppers. Generate more and better quality leads. Messaging apps.

Branding 99

Branding eCommerce Shoppers Millennials 99

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. However, with 5.16 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hootsuite

OCTOBER 19, 2022

As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. There are several TikTok commerce tools for sellers that make it easy for users to view and buy products in a matter of seconds. So much so that the brand is reportedly planning to build its own U.S.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. 54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 3. Millennials prefer YouTube over TV.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Exposure Ninja

OCTOBER 2, 2023

Image Source Making use of advertising space on the side of buses or posters inside trains or buses can be another great way to get your message seen by a local audience. Some TV channels allow for regional advertising, so you may want to make something specific to your area. TV adverts don’t need to be as grand as Coca-Cola ones.

PR 52

PR Marketing Marketers Promotion 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. — meredith kahn (@m_kahn) June 14, 2021. Social commerce.

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Hubspot Marketing

JANUARY 10, 2024

In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Generate awareness.

User-Generated 102

User-Generated Advertising Advertisers Product 102

Marketing Insider Group

MARCH 28, 2024

Once you’ve generated a few testing ideas, work on building out a testing process. Image Source: BeHappy Here are a few tips to set up and craft your first exit-intent pop-ups: Consider which offers users would find the most enticing as they’re trying to leave. Incentivize making another purchase.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Traditional advertising is losing its effectiveness, so what’s the answer? World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They were the first generation to completely grow up with the internet and smartphone tech.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Many Chat

APRIL 20, 2022

Their combined efforts generated double the leads on Instagram and a 50% conversion rate on incoming messages while minimizing acquisition costs by 30% between November 2021 and December 2021. It runs advertising campaigns for global brands across many industries, including real estate, eCommerce, coaching, and insurance.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Spiralytics

MARCH 7, 2023

Demographics To get started, you should know the demographics of your shoppers and your competition. Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers.

Gen Z 132

Gen Z User-Generated Millennials Branding 132

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. Overall, there are 3 billion social media users. 45% of global internet users aged 25-34 listen to podcasts.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Hootsuite

APRIL 25, 2023

Only a handful have the user base and capabilities to be effective real estate marketing channels. Facebook Facebook still has more users than any other social media network. There are also Facebook real estate ads that let you target user by several important factors. There are hundreds of social media platforms in operation.

Real Estate 99

Real Estate User-Generated Shoppers Marketing 99

Sprout Social

NOVEMBER 28, 2016

Without an active presence, you let users control the story. This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem.

eCommerce 92

eCommerce Shoppers Millennials User-Generated 92

Hootsuite

NOVEMBER 28, 2022

Generate social media buzz. User-generated content (UGC) is great for your own social content. You, my friend, have just gained some free, effective advertising. This can provide a point of friction; some people * cough cough, millennials * hate talking on the phone. View this post on Instagram.

Management 123

Management Customer CRM Customer Journey 123

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Neil Patel

APRIL 12, 2021

Rethink the Need for Advertising. Nielsen research on consumer trust in marketing shows that 92% of consumers trust recommendations they get from friends and family, while 70% of shoppers trust opinions from other consumers that are published online, such as reviews. Let’s say that you’re serving an older generation.

Marketing Mix 141

Marketing Mix Retail Price Marketing 141

Econsultancy

NOVEMBER 22, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. Around 20% were first-time users of the platform, equating to approximately 3.8 million shoppers, far above the brand’s estimates prior to the event which were benchmarked  at 1.1 Stats roundup: Online grocery post-Covid-19. billion yuan (US $84.54

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Hubspot Marketing

JUNE 6, 2023

While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. By examining these campaigns, you'll be able to apply the lessons learned to your own business to get the most out of your advertising efforts.

User-Generated 143

User-Generated Marketing Marketers Branding 143